Tuesday, March 3rd, 2015 | 2 min read
Enterprise content production is growing at an estimated annual rate of 200%. Many enterprises now also play the role of a sophisticated media outlet, but they’re held back by having to use a long list of ad hoc tools to get the job done. This causes overlapping workflows, fragmented data and missed real-time marketing opportunities.
In fact, the Content Marketing Institute says that enterprise content marketing progress is dependent on efficient content management. But a brand’s ability to optimize and scale their social strategy is highly limited when using single-point content marketing solutions. Success hinges on uniting content initiatives with paid and listening as well as effective cross-departmental collaboration.
Recognizing the need for a more strategic solution, we’ve built a comprehensive content marketing suite that enables brands to create targeted, relevant, and on-brand content.
Our new Content Marketing suite is a virtual content factory that allows teams to manage every aspect of the content development process on one platform, at scale, through:
By managing paid campaigns, listening and content creation all within one platform, organizations can rapidly develop brand-appropriate messaging, make smarter real-time marketing decisions, and elevate the production quality of everything in their pipeline.
“Sprinklr is integral in our commitment to enhancing the experience of our fans worldwide,” added Andrew Nicholson, Director of Digital for the Sacramento Kings. “It provides a connected platform that enables real-time insight and helps us continually evolve our progressive content strategy.”
On the heels of becoming a badged Facebook Marketing Partner with specialties in Content Marketing, Ad Technology, and Community Management, Sprinklr’s new Content Marketing suite reaffirms our commitment to helping brands create, distribute, and amplify the right content at the right time and harness the power of social and enterprise-wide collaboration to produce incredible customer experiences.