Monday, May 18th, 2015 | 3 min read
Storytelling has been an integral part of the NASA mission since 1958, when the National Aeronautics and Space Act mandated that the organization spread information about its activities to as wide an audience as possible. It’s not surprising, then, that when social media came along a little over four decades later, NASA quickly became prolific at telling stories through social platforms.
Take, for example, their award-winning campaign from 2013 that gave a voice to the Mars Curiosity Rover through dedicated Facebook, Twitter, and Foursquare accounts. The campaign won a Shorty Award for Foursquare Mayor of the Year, and it also took home two Webby Awards.
With nearly 500 social accounts, NASA has perfected the art of managing a massive social presence at scale. They’ve accrued nearly 9,000 photos on Flickr, 3 million followers on their main Instagram channel, and over 40 million views on their NASA TV Ustream channel – plus many sub-accounts for NASA projects and various branches of the company.
Recently, we spoke to Jason Townsend, NASA’s Deputy Social Media Manager, and John Yembrick, NASA’s Social Media Manager, to learn why social is critical for the organization. They explained that their social media strategy centers on activating space lovers from around the world as brand ambassadors who help share NASA’s story of space exploration and discovery.
Who better to share a love of space with the world than NASA’s own astronauts?
The organization excels at social media employee advocacy, encouraging its astronauts to post their breathtaking images and videos of space on social. For example, in honor of the World Cup, US astronauts Reid Wiseman and Steve Swanson posted an Instagram video that demonstrates just how much fun it is to play with a soccer ball in zero gravity.
NASA also recently reposted this stunning photograph by astronaut Terry Virts of what it looks like from space when the sun rises over the Grand Canyon.
Watch the video below to learn more about how NASA wins at social with strategic storytelling at scale and smart employee advocacy.
About the Author: Chloe Mason Gray is the Blog Content Manager at Sprinklr. Her writing on marketing, travel, and career development has been published by Mashable, Forbes, KISSmetrics, Entrepreneur, The Daily Muse, the Human Parts Medium collection, and other sites across the web.