Friday, February 13th, 2015 | 1 min read
There’s little question that a focus on customer experience is no longer optional. In fact, according to Gartner, in just a few years 89% of businesses will compete mainly on the quality of their customer experience.
Dave Fleet, Senior Vice President at Edelman Digital, said it best: “As a brand, your image is the sum total of the experiences your customer has with your company.”
Social media is one of the best places for brands to connect with customers in a meaningful way and create positive customer experiences. In fact, 47% of Americans say Facebook is their #1 influencer of purchases while 63% of millennials say they follow brands on social media.
Our latest infographic looks at customers’ behavior on social to pinpoint areas in which brands can have the most impact. It also lists the three brands from the alcohol, automobile and retail industries that are doing social the best – those whose content is seen by more people, shared by more people and talked about the most.