Learn from 64 thought leaders (full list below) from organizations like Cisco, HP, Nestle Purina, Nissan, Medtronic, PayPal, Samsung, and Shell on how they set up their organizations for social media success.
Topics covered in this ebook:
How to ensure governance, workflow, and scale across the enterprise
What it means to create the best customer experiences
How to build a social program that spans your entire organization