Thursday, March 26th, 2015 | 3 min read
Business leaders are catching on to the importance of customer experience management (CXM); in fact, 91% of organizations surveyed said they aspire to be among the customer experience leaders in their industry. At the same time, many seem stuck in the aspirational phase – only 37% have started any kind of formal CXM initiative.
And the truth is, we get it. Committing to building and executing a comprehensive customer experience management strategy is an enormous undertaking for large enterprise organizations. It requires dismantling organizational silos that tend to run deep, training existing staff, hiring new staff, and implementing a holistic technology infrastructure to manage brand interactions with customers.
But business and marketing experts across the board agree: customer experience management is the future of business.
We decided to put together a list of our favorite quotes on CXM – the ones that inspire us to think differently about marketing and building lifelong relationships with customers.
These quotes come from the thought leaders and visionaries who eat, drink, and sleep CXM. We hope you learn as much from them as we have… and internalize their words!
What about you? What are your favorite quotes about customer experience management? Feel free to share in the comments. And don’t forget to grab your favorite quote from above and share it on Twitter!
About the Author: Chloe Mason Gray is the Blog Content Manager at Sprinklr. Her writing on marketing, travel, and career development has been published by Mashable, Forbes, KISSmetrics, Entrepreneur, The Daily Muse, the Human Parts Medium collection, and other sites across the web.