69 million customers, 36,000 locations, 120 countries—a single, unified social strategy. Complicated? Sure. With Sprinklr, however, McDonald’s was able to centralize its digital strategy, allowing the brand to hear and reach its customers in new and powerful ways.
McDonald’s chose Sprinklr to help simplify and humanize its social operation, a tall task considering the 60 brand mentions the company receives from around the world per minute. Sprinklr empowers McDonald’s to respond to customer questions in a personalized way, thus equipping the public to talk about the brand in an informed, accurate manner.
McDonald’s newfound ability to hear its customers via social resulted in a game-changing business initiative. With the help of Sprinklr’s Listening capabilities, McDonald’s combed through customers’ digital conversations—all the way back to 2008—to gauge interest in all-day-breakfast.
The feedback was clear: people around the world wanted McMuffins all day long, and they wanted them badly.
McDonald’s rolled out the all-day breakfast announcement over social (and without any paid media) and built a palpable buzz worldwide. The launch was a huge success, and all-day breakfast has become a global phenomenon—driving company growth after 14 consecutive quarters of decline.
Download the case study to learn more about how Sprinklr drives tangible business results for one of the most recognizable brands in the world.