How New York Life is Providing Consistently Positive Experiences
Dipayan Gupta, Head of Social Media Marketing and Strategy, leads the social media team at New York Life, where he is responsible for translating 170 years of brand equity to new and emerging platforms. We sat down with Dipayan to learn how his team creates consistently positive customer experiences. Specifically we asked:
What is New York Life’s social strategy?
How does your brand work to weave social into every aspect of your business?
In the world of the empowered consumer, how do you ensure your customers have a consistent experience online and offline?
What are specific ways that New York Life is interacting with its customers on social?
Download the interview now to see what’s working for New York Life, and for ideas on how to improve your brand’s customer experiences.