Friday, January 23rd, 2015 | 1 min read
The same can be said for your social media content. Many of us have been there. We’ve spent a ton of time strategizing and creating a stunning piece of content, only to have it fall flat. While there are a number of reasons as to why a piece of content may not have performed, it’s really important to start by aligning your content to the people who matter the most to you: your customers.
That’s where our infographic comes in handy. Based on the audience demographics and user interests of your customers, we’ve developed an infographic to take some of the guesswork out of identifying the most appropriate channel to connect your company to its target audience.
So, the next time you’re thinking about posting a dancing cat meme to LinkedIn, or a list of football stats to Snapchat… stop right there! We’re here to help.
Author: Bianca Ohannessian is the Senior Content Manager at Sprinklr London. With a passion for fashion and an appetite for adventure, when she’s not writing copy, she’s out exploring the globe.