Updated: How to Measure – And Optimize – The ROI of Holiday Paid Social
For CMOs and other executives, it’s crucial way to understand whether your advertising investments are paying off. And for those on the front lines of a company’s social efforts, a strong ROI is a reflection of all your hard work.
Download this article for the key ways to measure the ROI of your paid
campaigns, and for tips to optimize your approach for the coming years.