Tuesday, March 7th, 2017 | 4 min read
Picture this: 2,500 people gather in Munich to hear from industry leaders and discuss the future of digital transformation.
The attendees range from the people running our SAP Hybris software, to high ranking decision makers interested in hearing our broad vision for the next generation of business. There are also loads of our internal people there to share their expertise and forge new connections.
This was the sort of event we’ve put on in past years. And though we have drawn a fascinating collection of professionals, it’s been difficult to ensure that such a wide range of folks receive the top-notch, personalized experience they were looking for.
We realized that while our model certainly wasn’t broken (we’ve been holding our Q1 event in Munich for many years, after all), it did have room for improvement.
Our first thought was whether we could hold the event in multiple cities. A nice idea, sure, but one that was beyond the scope of our budget.
Then we asked a simple question that changed everything: “Well, why does it have to be a physical event?” We realized that a massive digital event online might be the solution to engage with people across continents and business units.
This idea resonated not only because of its potential to facilitate a much larger audience, but also because a digital event would prevent the typical travel headaches (and costs).
So now, picture this: People around the world tuning into live streams of presentations and panels relevant to their interests, and dropping off whenever they need to. Entire teams (not just a select few people chosen to attend) tapping into hours worth of content that will help them provide top-notch customer experiences in the coming years and beyond. Participants joining to get the exact information that they’re looking for, and nothing that isn’t important to them.
SAP Hybris is making this vision a reality.
We are proud to present this year’s SAP Hybris LIVE: Digital Summit, which will take place on March 8th. The 24-hour event will cover everything from product roadmap, tips for using the product and integrating it with other technologies, advice for implementing the product, and countless other topics relevant to CMOs, VPs of Sales and people in similar positions.
With a digital event, most of the content is offered on-demand, enabling us to access a much larger group of presenters and provide them with greater flexibility and tools to develop the best possible presentations—for an audience equipped to consume the information in a much more convenient way.
Whereas at a physical-only event, a limited number of people can attend and present in breakout sessions, the digital summit will allow every expert in our organization to contribute—with no time limit.
And as the digital event takes place, we will run three concurrent regional events in Singapore, Munich, and New York. The sessions at these events will also be live-streamed, which means attendees can come for the on-the-ground experience or simply watch from the comfort of their own screen.
At a time when customers are connected and empowered like never before, we believe the structure of our Summit will serve as a model for companies seeking to create more personalized, user-friendly events.
We welcome you to join us—online or in-person—for this important step in the evolution of corporate conferences. In the coming weeks, I will share my observations on what worked, what didn’t, and how we will continue to improve the structure of our Summit.
In the meantime, tune in and enjoy.