Tuesday, October 22nd, 2013 | 5 min read
This article was prepared collaboratively by authors from the Social Business Council – a free community for social business practitioners. It includes insights from leaders at companies like AXA, Dachis Group, Lexmark, and Outside in Collaboration.
Before users invest time and energy into a social platform, they have to know they will receive value in return. The conundrum that every social business professional faces is that the greatest value is only realized when there is a critical mass of individuals on the platform. So how does one grow from nothing and hit this critical mass?
To succeed a social business community manager must:
Each of these areas of focus has its own set of tips and tricks necessary for effective implementation. In this new Council whitepaper, leading Social Business practitioners from AXA, Lexmark, IBM, and Suncor Energy, have provided lessons, activities, and tips from their own implementation experience to enable a successful Social Business initiative.
Sandy Adam, Social Media Marketing Manager at ANSYS – Sandy manages the development, deployment, and strategic vision of the global social media marketing strategy for ANSYS, Inc., driving brand awareness and engagement with engineers in finite element analysis, (CFD) computational fluid dynamics, electronics and electromagnetics, and design optimization. Sandy earned her bachelors degree at Alverno College.
Vishal Agnihotri is the Head of Knowledge for the Americas Financial Services Office in Ernst and Young. Her group catalyzes the successful pursuit of business opportunities, speed to market and overall competitiveness through the use of collaboration tools, and market research and analysis within the growing Americas FSO practice of 6,500+ professionals. Prior to joining EY, Vishal held many operational and consulting roles in enterprise Knowledge Management spanning business research, knowledge technology implementation, training and communications, knowledge process outsourcing (KPO) and social KM. Vishal earned her MBA at the University of Leicester.
Stéphane Aknin is Head of Group eCommunications at AXA, first global insurance brand according to Interbrand. He has been leading the business and change management for the Global Intranet Program across the company, and managed the AXA.com corporate website. Stéphane is now moving to a new position as Lead Director Strategic Communications at AXA Equitable, AXA’s entity in the US. Stéphane specializes in digital communications, social business, community management, social media and online video. He graduated with a master’s degree in International Trade from The Université Paris V.
Chris Dittrick, Enterprise Collaboration and Social Business Consultant, working with Suncor Energy – Chris is responsible for the implementation of Suncor’s collaboration roadmap. Chris utilizes his deep information technology and consulting experience to facilitate his clients’ social journeys. He works with teams to identify high value use-cases and sees a solution through to technical implementation. Chris received his bachelors degree at The University of Calgary.
Patrick O’Brien, Strategist at Dachis Group – Patrick works to develop social media strategies for enterprises using insights derived from Dachis Group’s big data social marketing platform. He also acts as the community manager for the Social Business Council, a Social Business CoP for some of the world’s largest brands. Patrick received his bachelors degree from The University of Texas and his MBA from Southern Methodist University.
Dennis Pearce, Enterprise Knowledge Architect with Lexmark – Dennis started as a plastics manufacturing engineer for AMP, then IBM. He moved into IBM’s Plastics Technology Center in the 1980s where he developed an interest in artificial intelligence and began working on manufacturing-related expert systems. The AI interest morphed into a KM interest in the 1990s, which prompted him to go back for his PhD that led to his present job. Dennis earned his bachelors degree at Lehigh, his MBA at UNC-Charlotte, and PHD in Decisions Sciences.
Sharon Lina Pearce, Social Learning Professional at Alcatel-Lucent – Sharon has worked in collaborative training since the inception of an internal social network at Alcatel-Lucent. Among her responsibilities are creating learning itineraries for Alcatel-Lucent’s new personal learning environment, internal communication and the training department contact for social network and language issues. Lina earned her master’s degree from The Johns Hopkins University.
Simon Vaughan, Social Business Consultant at Outside in Collaboration – Simon is an evangelist for the adoption of Social Business, He has recently established a consultancy practice to help organizations adopt Social Business. For two consecutive years, he was announced as one of 50 Global IBM Collaboration Champions. Simon graduated from the University of Wales, Swansea.