Tuesday, February 11th, 2014 | 3 min read
Today, it’s a must-have survival tool. Consider this: As many as 93% of marketers now use social media for business, and 67% use social technology for marketing strategies.
Social business is a journey of change spanning the entire business model. It’s a people-centric movement founded on social relationships and focused on transparency, engagement, open information exchange and above all, human interaction. It permeates all levels and functions across the enterprise.
This isn’t hype. For starters, social business transformation offers three significant benefits:
1. Employee Engagement: Motivated, happy employees create happy customers. Their voice (i.e. content) is the marketing. The culture is the brand. When employees are empowered, tech-enabled and actively encouraged to engage through social, they become the company’s strongest advocates.
2. Enterprise-wide Collaboration: Social business success is defined by carving your own ecosystem, a network of networks, via:
Social business puts the vital framework of technology and social relationships in place, which enables collaboration at scale.
3. Smarter Information Management: In a network of social business relationships, an idea for innovation, a new project, or a customer lead can come from anyone, anywhere, 24/7. An open “receive and share” culture optimizes resources (knowledge, talent, content) and streamlines business processes leading to marked improvements in productivity, problem-solving, insight generation and customer service.
According to ExactTarget’s 2014 State of Marketing survey, more than 60% of CMOs plan to increase spending on data/analytics and marketing automation technology this year. Social business is the evolution of social media, a logical next step for your business.
Social business is a marathon, not a sprint. The transformation begins on the inside and gradually grows out. For that to happen, basically you need:
In a nutshell, social business is about future-proofing your business. It could be the difference between survival and extinction.
About the Author: Amar Trivedi is a Management Strategy Consultant with international experience in Marketing and Communications across cultures, markets and brands. Passionate about helping companies achieve success via social business, he advises leadership teams to deploy social technology to build collaborative relationships, leverage content marketing, and create memorable customer experiences. A blogger, copywriter, storyteller, speaker, Amar champions fun, creativity and happiness in the workplace. He tweets as himself @Mr_Madness.