Combine the old world of traditional back-office data with the front-office data from social and mobile—thus building onto the valuable information you’ve been collecting through the years. The IBM and Sprinklr global strategic alliance was forged with this unity in mind. IBM’s powerful commerce and machine-based learning technologies (like data insights and analysis software) will join forces with Sprinklr’s enterprise social technology.
Designed to combine the power of IBM’s Marketing Cloud with Sprinklr’s Experience Cloud™, brands will have a strategic new solution for delivering personalized customer experiences at scale through audiences and paid social.
Through this alliance, Sprinklr will enable IBM users to enhance and better understand customer experiences on social by leveraging sophisticated audience segmentation in order to reach the right people at the right time with the right content.
Create experiences to build, grow and nurture relationships beyond email
Turn Insights into action to engage and expand your audiences