Friday, December 9th, 2016 | 6 min read
When we founded Booshaka in 2012, we knew the proliferation of social channels and new reality of increasingly connected customers was going to change everything for companies. It was clear that the days of broadcasting one homogenous message to a mass audience, for example, was over. And that now – more than ever – brands would need a real way to deliver on the promise of reaching “the right person, with the right message, on the right device” in order to meet heightened customer expectations and create more meaningful experiences.
To us, the big thing holding marketers back was a personalization problem – and more specifically, a customer data problem. So when we heard Sprinklr’s vision for a world where data would be used to drive every aspect of the customer experience, we knew we’d found the perfect partner.
It’s been a year since Booshaka was acquired by Sprinklr, and the whirlwind since then has been nothing short of awesome. In that time, we took what was so unique about Booshaka’s technology – which connected customer data across any online or offline source and automatically created smart, easily actionable segments – and integrated it into the most complete social media management platform for the enterprise. Then we brought it to market with a select group of global brands and watched as they grew revenue, reduced risk, saved time and money, and got the right messages to the right audiences.
Today, I’m proud to share the next big milestone: Sprinklr Audience is now generally available to all of our customers.
Imagine that one of your customers sees an ad for your product on Facebook and purchases it on your website. Over the next few weeks, she continues to receive ads for that same exact product, but your company has no idea. Because of fragmented data, you’re wasting money and, more importantly, frustrating your customers in the process.
In its simplest form, managing the customer experience is a game of data. And winning this game means understanding everything about your customer across channels, and using that information to engage in a relevant and personal way – at scale.
But access to big data isn’t enough. Brands need audience insights that are intuitive, comprehensive, and actionable. That’s where Sprinklr Audience comes in.
Sprinklr Audience provides a new way to collect, segment, and take advantage of data from the complete range of online and offline sources – including mobile, social, email, commerce, CRM and the web. It then helps brands integrate that data, make sense of it, and – most importantly – act on it with rule-based, filterable audience segments that can be used to unlock marketing opportunities and deliver relevant experiences to customers and prospects across any social channel.
Smart, simple, and automated, Sprinklr Audience is designed to help brands bypass time-consuming manual processes, synchronize customer data from various sources, and manage all that information in one unified platform to:
Most companies have customer-facing departments – sales, marketing, research, customer care, etc. – walled off from one another in their processes, in how they measure themselves, and in how they see the customer. Now, audience management can be combined with social advertising, media planning, listening, influencer marketing, research and analytics – all in one place, with one view of the customer.
With one click, companies can import siloed customer data from a rapidly growing library of 25+ sources and, in one central place, connect it to their social advertising channels. This data can then be combined and segmented, resulting in better customer insights, targeting, and performance built around a real digital identity – not a collection of disparate data points.
Sprinklr Audience allows brands to understand customer activity and demographics, while also dynamically adjusting advertising. They can then build active, at-risk, or prospect audience segments automatically from unified customer data to ensure the right message reaches the right consumers. Without any manual intervention – no messy or time-consuming static list imports, exports and refreshes – brands can save money and boost revenue by reallocating advertising spend based on near-real-time consumer behavior and insights.
“Sprinklr gives me a level of depth and insight into our customers and prospects so I can cut through the noise and give them the information that they’re searching for. Year on end, I’ve increased revenue by 140%, and I’ve gone from a one man shop to someone that’s truly scaling my business due to the power of my digital strategy.”- Ryan Gruss, CEO The Loop Loft
Audience has already been a game changer for companies like Microsoft, Chipotle, and Loop Loft, and we have exciting plans to extend our service and provide enterprises with even more audience insights, targeting channels, and use cases that transform the way a brand connects with customers.
The shift to personalized, data-driven marketing is happening. And for marketers who understand the importance of their role in creating more dynamic, intuitive human experiences, the best is yet to come.“Within just a few months of teaming up with Sprinklr’s Audience, Loop Loft experienced a whopping 400% increase in ROI. Audience was a huge game changer for us time-wise and obviously, results-wise.”- Ryan Gruss, CEO The Loop Loft