Tuesday, June 14th, 2016 | 4 min read
Inaugural event examines the purpose of digital transformation and the new imperatives for marketing in a world of empowered and connected customers.
Enterprise social technology leader introduces new solutions—including visual insights, social display and hub, and audience—designed to help solve the needs of modern marketers.
NEW YORK, NY—JUNE 14, 2016—Sprinklr, the world’s most complete enterprise social technology company, today announced several new products and integrations to help brands better engage today’s empowered, connected customers. The announcements were made in New York City as part of Sprinklr’s inaugural The Way to Customer-First for Marketers event, which featured experts from McDonald’s, and Northwestern University’s Kellogg School of Management, and was designed to aid senior marketers in orienting themselves around the customer.
Sprinklr’s new solutions will help brands:
“In a world with more doors into a brand than ever before, and customers who choose when and where they walk through those doors, big businesses have a big problem: their front office is fundamentally broken. And usually, it’s marketers who are left trying to pick up the pieces,” said Ragy Thomas, Founder and CEO of Sprinklr. “In putting those pieces back together, however, they have the opportunity to create something powerful; they have the chance to reimagine the future of marketing in order to deliver intuitive, personalized experiences at scale.”
“At Chipotle, we are focused on creating meaningful experiences for our customers at every point of connection, from social channels to dining in a restaurant,” said Jackson Jeyanayagam, Director of Digital Marketing at Chipotle Mexican Grill. “Sprinklr Audience enables us to create relevant content and customer journeys by centralizing siloed customer data and unlocking audience behavior.”
According to Mary Meeker’s latest Internet Trends report, people shared almost twice as many images in 2014 than 2015. Brands now require the tools to understand those conversations. Visual Insights allows marketers to leverage the intersection of text and visual listening to discover exactly how consumers interact with their brand, and immediately take action to engage with customers across their business.
Marketers struggle to reach audiences with the level of personalization that customers now expect. With Sprinklr Audience (originating from Booshaka technology, acquired by Sprinklr in November), brands can deliver personalized content to key audience segments via social advertising, re-engage inactive subscribers, and create “lookalike audiences” for active and engaged subscribers to drive more conversions.
Uniquely focused on the visualization of social content, with the goal of bridging on-and-offline experiences, Social Hub and Display (originating from Postano technology, acquired by Sprinklr in April) brings online social content and the voice of the customer into immersive offline brand experiences through stunning, large-scale digital displays.
Sprinklr today announced a new public app directory of enterprise integrations developed by Sprinklr and third party developers that solve its customers’ most critical use cases with Salesforce ExactTarget, Salesforce Service Cloud, Adobe Analytics, Opal, Proofpoint, Social Safeguard, Google Analytics, Bit.ly, Zendesk, SAP Hybris, IBM Marketing Cloud, and many more.
Sprinklr is the world’s most complete enterprise social technology, purpose-built for large companies to drive business outcomes and manage customer experiences across all touch points. Called “the most powerful technology in the market,” Sprinklr’s fully integrated social experience management software powers more than four billion social connections across 77 countries. Headquartered in New York City with more than 1,100 employees globally, Sprinklr is revolutionizing customer engagement for more than 1,000 of Fortune’s top enterprise brands, including IHG, Starwood, Microsoft, Samsung, and Nasdaq, and partners like Deloitte Digital, Accenture, Havas, and Razorfish.