Wednesday, November 11th, 2015 | 2 min read
We’re in the Golden Age of Mobile — and with 400 million active monthly users and 80 million photos uploaded each day — Instagram is helping to lead the charge.
This has been another big year for everyone’s favorite image-sharing platform. In March, Instagram unveiled Carousel Ads, and a few months later it released direct-response ad formats with in-ad call-to-action buttons.
Then, in August, it announced the Instagram Ads API Partner program, allowing enterprise software companies like Sprinklr to offer Instagram community management and advertising capabilities to their clients in the same place they manage their other social channels. Shortly thereafter, Instagram wove 30-second videos into its suite of advertising capabilities.
Now, the social mobile platform has launched the Instagram Partner Program, and we’re thrilled to be selected as a member.
The Partner Program makes it easy for Instagram advertisers to find best-in-class technology partners that are experts in helping businesses grow on Instagram. Because of our extensive Instagram capabilities, we’ve been recognized for our expertise in Community Management and Ad Tech. This means that Sprinklr is a top choice for brands that want to advertise and grow their communities on the social mobile channel.
Through integrating with the Instagram Ads API, we’ve helped clients leverage the power of publishing and advertising on Instagram. Now, as a member of the Instagram Partners Program, we’ll continue to enable the world’s leading brands to access the full range of Instagram advertising features, including video, carousel, and call-to-action buttons.
About the Author: Kavya Nath is the Product Marketing Manager for Paid Solutions at Sprinklr and is based in Austin. When not in the office, you can find her traveling, reading, or getting very competitive over fantasy football.