Tuesday, September 6th, 2016 | 2 min read
Facebook, Twitter, Instagram, LINE? That last one may not sound familiar, but it should be. LINE is one of the most popular social channels in Asia—with over 218 million monthly users—and the number one social media platform in Japan.
Today, Sprinklr and LINE announced an integration that will allow brands to use Sprinklr to monitor and publish content on LINE, and run social advertising on the network.
With this partnership, Sprinklr will become one of the first social media management platforms through which brands can manage owned, earned, and paid media on LINE—all in one place.
LINE’s millions of members use it as a tool to call and message friends, gather news, make mobile payments, play social games, and stream music.
With its many features, LINE presents brands with ample opportunities to reach customers in powerful and engaging ways. As Sprinklr grows its operations in Japan (where 40% of the population uses LINE), and Asia at large, this partnership will help us equip brands to put their customers first at every turn.
And from a business perspective, LINE is a compelling partner. CNN referred to LINE’s recent public listing as “the year’s biggest tech IPO.” Given its wide ranging set of features, and the fact that it’s the fastest growing mobile messenger app in the world, we couldn’t be happier to join forces.
Integrating with LINE means that the Sprinklr Social Experience Cloud allows brands to monitor respond, and publish content on 24 social channels. And now, we’re even better equipped to help brands reach their customers across the Asia-Pacific region.
In Asia and across the world, it’s an exciting day for Sprinklr and the thousands of brands that we serve. For more information on our partnership with LINE, please find the press release here.