Monday, September 28th, 2015 | 2 min read
Sprinklr is proud to announce our inclusion in Yahoo Gemini’s Preferred Partner Program, a community of innovative advertising technology and service providers committed to delivering a higher standard of technology integration and client services to digital marketers.
Starting late fall, Sprinklr brands will have the ability to place native ads across Yahoo web and mobile app experiences, Yahoo’s digital magazines, the Tumblr site and app, Yahoo’s mobile app network, and Yahoo’s syndicated products (in partnership with Hearst and CBS) directly in our Paid platform.
With the introduction of Yahoo Gemini in February 2014, digital advertisers were given a great new way to reach Yahoo’s one billion-plus engaged, active daily users with native and mobile ads from one of the most trusted brands and its chosen partners. With the addition of buying across Tumblr’s 420 million active users and third party sites, Yahoo Gemini offers advertisers powerful reach and messaging capabilities in the digital marketplace.
Native advertising is one of the best ways to deliver key messages to target audiences in a seamless, non-invasive way. By serving messages in the contextual flow of editorial content, native ads offer increased relevance for advertisers. This type of intent-driven advertising gives advertisers the ability to leverage Yahoo data to reach consumers within their path to purchase, while also showing consumers messages that are in line with their interests and needs, ultimately driving higher engagement and conversion for brands.
With Sprinklr’s inclusion in Yahoo Gemini’s Preferred Partner Program, our clients will now be able to bring native advertising into the only platform that lets brands manage owned, earned, and paid social media all in one place. This expands our advertising module beyond social and fits in with our mission to help our 1,000+ clients manage customer experiences across all touch points.
About the Author: Kavya Nath is the Product Marketing Manager for Paid Solutions at Sprinklr and is based in Austin. When not in the office, you can find her traveling, reading, or getting very competitive over fantasy football.