Thursday, March 3rd, 2016 | 3 min read
Social listening has evolved way beyond basic monitoring. Once a tool used for tracking social buzz, listening is now vital to a brand’s overall health – helping to inform product innovation, customer research, and branded content.
The latest Forrester WaveTM: Enterprise Social Listening Platforms, Q1 2016 report states that social listening platforms must integrate with other marketing and business tools. And it is with great pleasure that I announce Sprinklr has been selected as a “Leader” among 12 companies reviewed.
What do these results mean for the market?
Today’s leading brands are committed to optimizing the customer experience across every touchpoint. In order to do this, they need a social listening platform that feeds into the rest of the organization.
Sprinklr was named a Leader in The Forrester WaveTM: Enterprise Social Listening Platforms, Q1 2016, and the only platform to receive a 5/5 score for integration in the Forrester report.
According to the report, Sprinklr “…is best suited for those looking to combine all their social marketing teams and associated functions.”
When listening is siloed from the rest of your social organization, the drag can be crippling. It can take hours, days, even weeks before insights can impact strategy. By then, your adjustments or reactions may not be relevant.
Sprinklr focuses on not just discovering insights or measuring impact but – more importantly – ACTING on them, too. All in one spot.
By unifying analytics with social engagement, brands will be more equipped to address issues before they escalate. This can range from fixing customer service issues in a timely manner to preventing potential catastrophes.
From day one, the centerpiece of our strategy has been to make our customers happy, so that they can do the same for their customers. Every product modification made along the way has been in partnership with our clients.
Sprinklr received the highest possible score, a 5 out of 5, for customer retention in the Forrester report.
We couldn’t be more excited to continue working with our clients toward a world where brands are loved by customers.
About the Author: Kristen Kavalier is the Senior Director of Research and Analytics at Sprinklr.