Managing your brand reputation can be as fragile as a house of cards. Be prepared.
Imagine this: getting a call in the middle of the night from your colleague. Your company is trending on Twitter, but for all the wrong reasons.
You’ve poured a lot of time and money into your brand’s reputation. But all of that work could be diminished in a matter of seconds when a coworker posts an errant message on the company account, a highly influential customer vocalizes a negative experience, or your company has a major data breach.
of executives don’t understand how to mitigate risk*
Traditional risk management policies don’t quite cut it in our hyperconnected world, with so many things that can go wrong. To truly equip your brand against today’s risks, you must incorporate social media into your crisis management plan.
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How Sprinklr’s Urgent Response Package Can Help You
Sprinklr’s urgent response package offers a centralized, strategic line of attack to put brands in the driver’s seat when managing crises.
This solution proactively enables the brand to detect crises before they occur, escalate and manage on-brand responses,
and rally support from brand advocates and influencers.
Social crisis management blueprint creation Define what a crisis looks like for your brand and prepare a crisis blueprint, playbook, and training.
Crisis monitoring and listening
Monitor digital channels (social networks, blogs, news sites, etc.) to detect and analyze a crisis before it goes viral. Preset alerts would notify teams of an emerging crisis.
Core social engagement
Align workflows, escalations, rules, and reporting metrics to your crisis playbook. Approve all outbound messages to avoid off-brand content.
Moderation services Immediately activate a dedicated moderation team to listen, analyze, escalate, respond, and report on conversations with the utmost precision.
Salesforce.com case management Integrate Salesforce.com cases for clear visibility, tracking, and actionability.
Command Center dashboards Visualize, identify, and analyze key components of a crisis, such as the conversation velocity, geographic areas, channels, and people involved.
Paid advertising Quickly leverage paid content to support your crisis management efforts, or centrally shut off all pre-planned promoted messages.
See Sprinklr’s Urgent Response package for yourself, and know you’re prepared.
Sprinklr’s urgent response package contains the people, processes, and technology you need to overcome a crisis on social
– and more importantly, to protect the brand that you’ve invested so much into building.