Organic and paid social have been on a convergent path for a while. I think the business world finally felt the impact around two years ago when headlines conceding the demise of organic reach started popping up. Since then, paid social has become increa…

When I first experienced customer relationship management (CRM) technologies 15 years ago, we lived in a different world. Companies had control over the few channels they used to communicate with customers, so it was relatively easy for them to “manage” …

The number of smartphone users worldwide will surpass 2 billion in 2016. A quick look around the room at any event – or a glance down a busy city street – will tell you that much of the time spent on those devices is devoted to taking or looking at pictu…

Today, I’m pleased to announce that Deloitte Digital has entered into a strategic alliance with Sprinklr. This alliance will provide global companies with Deloitte Digital’s consulting services and Sprinklr’s enterprise social technology, so they may del…

To understand what it means to be successful tomorrow, you have to know where you are today. But it’s not just about you; it’s about your peers, too. Growing your social community by 50% a year seems pretty good until you find out all of your peers are g…

Throughout my career, I’ve had the great privilege of marketing some of the world’s most pioneering enterprise software companies. Like any highly successful business, these iconic firms – Red Hat, Citrix, PTC, AppNexus, and others – have elite products,…

More than ever, today’s brands are defined by what their customers say about them to their friends, family, and peers. The proof is in the numbers: 95% of dissatisfied customers tell others about their bad experience, and customers who encounter positive…

Social media is all about connecting people. Whether it’s distance, language, or culture, social media bridges barriers that otherwise keep people apart. It enables conversations among large groups of individuals on a scale that just a few years ago was …

A business can’t market or sell to unhappy customers. In fact, in today’s world of connected and empowered consumers, you can’t even market or sell to the friends and distant relatives of unhappy customers. Your reputation precedes you. On the other side…

Today marks a huge milestone for the Sprinklr family. We just announced two very exciting pieces of news that validate the trust of clients, employees, and partners around the world who believed a company that started just five years ago in a basement in…

We’re thrilled to announce our acquisition of Pluck, an Austin-based provider of integrated social community platforms for brands. With the addition of Pluck to the Sprinklr family, our enterprise social technology includes extensive capabilities to make…

With each passing day more brands are recognizing that creating meaningful connections with customers across their various channels is a strategic priority for their business. But many of them, quite reasonably continue to ask: “How exactly do I do this?…