How many of the marketing messages we see each day are actually relevant to us? How many are so in touch with our interests and dreams that it seems as though the marketer has read our minds? For most people, the answer is not very many. The truth is tha…

Today, we are very excited to announce that Branderati, the leading influencer advocate solution, has been acquired by Sprinklr. It’s a big day for the industry as advocacy now becomes a critical part of the enterprise social infrastructure. For Sprinklr…

While much has been written about the integration of paid, earned and owned for social, not much has really been done to bring these disparate technology solutions together natively. With the obvious and inevitable decline of organic reach, paid is incre…

This post was written by Simon Mansell, CEO of TBG Digital. Sprinklr recently announced the launch of a new paid media module, the industry’s first social relationship management infrastructure that integrates owned, earned, and paid capabilities into on…

At Sprinklr, we believe that luck favors smart people who work harder than others. Sprinklr has been fortunate to reach some very important milestones over the last few months. We were named “the most powerful technology in the market,” launched integrat…

It is said that when you mean well for the universe, it conspires to help you. It is my pleasure to announce that Sprinklr is acquiring brand analytics leader, Austin, TX-based Dachis Group. When Jeff and I met a couple of months ago, we both quickly rea…