Weekly Social Media Round-Up: August 29, 2014

by biancaohannessian 29 Aug 2014 Blog Post

weekend update snl

 

Here’s what happened in the world of social this week…

Twitter advertising moves across the globe

This week, Twitter announced that it is expanding its advertising services to 12 new countries across Europe. This will include access to tools such as Promoted Video and Mobile App Promotion. Twitter advertising is now available in 35 EMEA countries, and this figure is likely to increase following reported growth in this region over the past year. (more…)

Integrated Paid Social Webinar Re-Cap

by biancaohannessian 28 Aug 2014 Events

integrated paid social

Featuring Rob Krin, Digital Marketing and Loyalty Manager, Castrol North America.

With organic reach on the decline, many brands are being forced to rethink, re-strategize and confront a myriad of challenges.

But with challenges also comes opportunities. During last week’s webinar (recording available here), Sprinklr’s Simon Mansell and Brian Kotlyar joined Rob Krin of Castrol North America to discuss the benefits of an integrated paid solution. Below are the key takeaways. (more…)

Facebook Cracks Down On Like-Gating

by admin 26 Aug 2014 Blog Post

like gating facebook

We’ve all seen it: “Like our Page and you could WIN a two-week trip to Timbuktu for you and your friends!”

Many of us have also been guilty of this in the past. Brands are hungry for fans and like-gating seems like an effective way to bring in the numbers. But, we all know better — and so does Facebook.

By November 5, ‘like-gating’, or artificial incentives, will be banned by the social media giant. (more…)

Frost & Sullivan Recognizes Sprinklr for Fully Integrated Technology

by Julia Bass 25 Aug 2014 Announcements, Blog Post

The need for brands to integrate and coordinate messaging across paid and owned is crucial.

For brand pages on Facebook with more than 500,000 fans, organic reach is at 2% and heading toward 0%. The number of Facebook pages “liked” by a typical user grew by 50%, while organic reach has dropped by 50% from 12% per fan in October 2013 to 6% in February 2014. While everyone is busy talking about it, not much has been done to bring disparate technology solutions together natively.

Sprinklr has been working to launch a completely integrated paid media module since October of 2013. We are excited to announce that we’ve received the Frost & Sullivan 2014 North American Big Data & Analytics New Product Innovation Leadership Award, for our “comprehensive approach and fully developed solution.”

Sprinklr Social Media Management Frost and Sullivan Award

Frost & Sullivan is a growth partnership firm, with a world-class technological research arm. The award recognizes the value-added features and benefits of a technology product, and the increased ROI potential that it offers to customers.

“The Sprinklr platform is designed to support customers’ entire cycle of growth, from social listening and engagement to a fully collaborative social business environment,” said Frost & Sullivan Industry Analyst Sandy Borthick. “Sprinklr enables customized metrics and performance management of social flows between the enterprise and its customers.”

Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas that include leadership, technological innovation, customer service and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research.

“Sprinklr has positioned its product to out-compete point solutions by offering a more complete roster of social media monitoring, engagement, management and integration modules, and by articulating a vision for the social future of business practices and processes,” noted Borthick. “Enterprise customers are likely to favor Sprinklr over the competition because of its comprehensive approach and fully developed solution.”

For more information on the award, view the full report here.

For more information on paid media, download our whitepaper.

What Facebook’s Cross-device Reporting Means For Brands

by Jamie O'Brien 22 Aug 2014 Blog Post

facebook cross-device reporting

Facebook recently launched cross-device reporting, allowing advertisers to see exactly how their audiences are exposed to ads and how users move between different devices before converting.

What Is Cross-device Tracking?

More than 60% of online adults in the US use at least two devices everyday. This makes it difficult to keep track of a user’s path to conversion or accurately attribute conversions to multiple exposures across different devices. Cookies, the desktop tracking system, cannot track across multiple devices.

Cross-device tracking aims to solve this problem and allow advertisers to track a user’s path to conversion — no matter what device they choose to surf the web. (more…)