Facebook asks why you’re hiding ads
When it comes to ads, if you don’t like what you see, Facebook is happy to let you hide them. And now its ad-hiding tools are getting an update, giving the platform an insight into not just what you hide, but also why. Users will be asked questions to help Facebook decide what type of ads the users are interested in seeing so that Facebook can serve more relevant ads targeted to the right people.
What is native advertising?
It may be on the rise and expected to account for 9.2% of total display spend by the end of the year. But how do you define native advertising? Is it an ad characteristic, or is it a product in its own right? It seems the advertising industry just can’t agree.
Video wars: Facebook vs. YouTube
YouTube may be one of the leading video platforms in the world, with 1 billion viewers per month, but Facebook wants a slice of that pie. The social network is planning to actively approach YouTube users to try and win them over and woo them into posting videos directly to Facebook instead. The new video initiative will be supported by Facebook ads to increase traffic.
Social selling in the spotlight
Creating a sense of connection between buyer and seller is important. Recent studies show that, for example, if a customer shares the same hometown as their sales rep, they are likely to spend more with them. Technology can scale this, and so social selling helps brands pinpoint common interests, allowing them to reach out and truly connect with potential customers.
Introducing Facebook’s media hub
The platform recently announced that Facebook Media is on the way. Similarly to Facebook Business for enterprises, the new media feature hopes to be a valuable resource for the media industry. It will include examples of case studies and tips for using Facebook successfully.
Bianca Ohannessian is the Senior Content Manager at Sprinklr London. With a passion for fashion and an appetite for adventure, when she’s not writing copy, she’s out exploring the globe.