Stop boring your customers’ playful, hungry minds

by Jan Zlotnick 17 Oct 2014 Customer Experience

CXpressoShotVol8

 

#8No time for anything but a stock image or the same old words for your presentation? Try re-imagining the look of the text or image. Engage your customer to put it together, rather than tune out another been-there-done-that experience. Tell your story differently, unexpectedly, like these NYC street signs I was intrigued enough by to stop and play, in spite of being in a hurry. Or the different visual take on a swimmer at rest.  Here’s the thing: Our brains are constantly scanning the environment, looking for anything that is dangerous. This also means that the unconscious mind is looking for anything new or novel. We not only respond to the unexpected customer experience, we crave it. And we love the brand that offers it to us.

 

 

 

Source: The Journal of Neuroscience

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Jan-Zlotnick-CMO-SprinklrAbout the author: Jan Zlotnick is Chief Xperience Officer at Sprinklr, the most complete social platform for brands to engage the voice of the customer across every touchpoint. Sprinklr is headquartered in New York, with offices in Austin, San Francisco, London, Paris, Hamburg, Bangalore and Delhi. As CXO, and formerly as a CMO, creative director and brand strategist, Jan has guided branding in categories from financial and automotive, to healthcare, luxury, travel and social media technology. Jan lives in West Caldwell, NJ, and you will usually find him with either his wife and two sons or other friends and colleagues seeking great experiences.

Social Media Round-up: October 17, 2014

by Matthew Goral 17 Oct 2014 Blog Post

Social Media Round-up

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How to Become the Most Recommended Brand

by guest 13 Oct 2014 Blog Post

most recommended brand

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Social Media Round-up: October 10, 2014

by Matthew Goral 10 Oct 2014 Blog Post

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Why Are Fortune 500 Brands Switching to Foursquare, Pinterest and Instagram?

by Jamie O'Brien 09 Oct 2014 Blog Post

The Next Wave

Advertising on social networks has existed for years, but the game is always changing. The release of new ad platforms, the emergence of new social networks, the changing nature of the user’s engagement — these are the things that turn away cautious brands. But there is a clear indicator, available for anyone to see, that makes the success of an ad platform or network an obvious thing: the adoption by large companies.

Big companies are not the type to flippantly dive in to things without a high degree of certainty of their eventual success. Even brands like Taco Bell and Ben & Jerry’s, who have developed a reputation for jumping into social marketing and ads early, do so knowing that their involvement generates valuable PR and helps the new platforms to develop.

Recently, Fortune 500 companies have been impressively successful with advertising on three networks in particular: Foursquare, Pinterest and Instagram. These networks have matured to the point that they are finally getting attention from big brands, and they have responded by revitalizing their ad platforms, adding one for the first time, or restructuring their network entirely.

There’s no mistake to be made, Foursquare, Pinterest and Instagram have taken great strides toward better advertising, and it begs the question, is it time for your brand to get involved?

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