Social Media Round-up: October 24, 2014

by Matthew Goral 24 Oct 2014 Blog Post

Social Media Round-up

Here is your Social Media Round-up for the week of October 24, 2014. (more…)

How Important Is Paid Social? A Q&A with Weber Shandwick’s Colin Alsheimer

by guest 22 Oct 2014 Blog Post

How Important Is Paid Social?

This Q&A features Colin Alsheimer, the Senior Digital Manager of Weber Shandwick. Colin was recently featured in our Everything You Need To Know About Paid Social eBook. You can download a copy here.

The days when a marketer could drive measurable business results at impactful volumes through organic methods alone are basically over and social advertising has become more popular among brands — even the prudent ones. But how do you make the most of your paid social efforts (and dollars)?

We sat down with Colin Alsheimer of Weber Shandwick to try and cast light on what is so important about paid social and how to do it well.

(more…)

Fans Have Gravity: Why Customer Acquisition Isn’t Your Best Marketing Bet

by guest 21 Oct 2014 Blog Post, Featured

fans have gravity: why brands should invest in customer loyalty

This post was written by Mack Collier. Mack was recently featured in our eBook: Love Over Buzz: How to Create a Customer Advocacy Program. Get your copy here.

Marketers are obsessed with size, especially size of market, and they often spend billions of dollars chasing the biggest market of all: new customers.

And yet, rock stars follow a completely different marketing path. Instead of marketing to new customers, they go out of their way to create experiences and engagement with their biggest fans. Lady Gaga created LittleMonsters.com to cater specifically to her most hardcore fans. Taylor Swift has T-Parties just for a handful of her biggest fans at each concert. Amanda Palmer does secret shows where she usually gives away tickets to her biggest fans, even to the point of excluding ‘new customers’ from the selection process. (more…)

Stop boring your customers’ playful, hungry minds

by Jan Zlotnick 17 Oct 2014 Customer Experience

CXpressoShotVol8

 

#8No time for anything but a stock image or the same old words for your presentation? Try re-imagining the look of the text or image. Engage your customer to put it together, rather than tune out another been-there-done-that experience. Tell your story differently, unexpectedly, like these NYC street signs I was intrigued enough by to stop and play, in spite of being in a hurry. Or the different visual take on a swimmer at rest.  Here’s the thing: Our brains are constantly scanning the environment, looking for anything that is dangerous. This also means that the unconscious mind is looking for anything new or novel. We not only respond to the unexpected customer experience, we crave it. And we love the brand that offers it to us.

 

 

 

Source: The Journal of Neuroscience

CXpresso Shot ™ is your pick-me-up on the art and science of improving your brand’s Customer Xperiences.

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Jan-Zlotnick-CMO-SprinklrAbout the author: Jan Zlotnick is Chief Xperience Officer at Sprinklr, the most complete social platform for brands to engage the voice of the customer across every touchpoint. Sprinklr is headquartered in New York, with offices in Austin, San Francisco, London, Paris, Hamburg, Bangalore and Delhi. As CXO, and formerly as a CMO, creative director and brand strategist, Jan has guided branding in categories from financial and automotive, to healthcare, luxury, travel and social media technology. Jan lives in West Caldwell, NJ, and you will usually find him with either his wife and two sons or other friends and colleagues seeking great experiences.

Social Media Round-up: October 17, 2014

by Matthew Goral 17 Oct 2014 Blog Post

Social Media Round-up

Here’s your Social Media Round-up for the week of October 17, 2014. (more…)