The need for brands to integrate and coordinate messaging across paid and owned is crucial.
For brand pages on Facebook with more than 500,000 fans, organic reach is at 2% and heading toward 0%. The number of Facebook pages “liked” by a typical user grew by 50%, while organic reach has dropped by 50% from 12% per fan in October 2013 to 6% in February 2014. While everyone is busy talking about it, not much has been done to bring disparate technology solutions together natively.
Sprinklr has been working to launch a completely integrated paid media module since October of 2013. We are excited to announce that we’ve received the Frost & Sullivan 2014 North American Big Data & Analytics New Product Innovation Leadership Award, for our “comprehensive approach and fully developed solution.”
Frost & Sullivan is a growth partnership firm, with a world-class technological research arm. The award recognizes the value-added features and benefits of a technology product, and the increased ROI potential that it offers to customers.
“The Sprinklr platform is designed to support customers’ entire cycle of growth, from social listening and engagement to a fully collaborative social business environment,” said Frost & Sullivan Industry Analyst Sandy Borthick. “Sprinklr enables customized metrics and performance management of social flows between the enterprise and its customers.”
Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas that include leadership, technological innovation, customer service and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research.
“Sprinklr has positioned its product to out-compete point solutions by offering a more complete roster of social media monitoring, engagement, management and integration modules, and by articulating a vision for the social future of business practices and processes,” noted Borthick. “Enterprise customers are likely to favor Sprinklr over the competition because of its comprehensive approach and fully developed solution.”
For more information on the award, view the full report here.
For more information on paid media, download our whitepaper.