No time for anything but a stock image or the same old words for your presentation? Try re-imagining the look of the text or image. Engage your customer to put it together, rather than tune out another been-there-done-that experience. Tell your story differently, unexpectedly, like these NYC street signs I was intrigued enough by to stop and play, in spite of being in a hurry. Or the different visual take on a swimmer at rest. Here’s the thing: Our brains are constantly scanning the environment, looking for anything that is dangerous. This also means that the unconscious mind is looking for anything new or novel. We not only respond to the unexpected customer experience, we crave it. And we love the brand that offers it to us.
Source: The Journal of Neuroscience
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About the author: Jan Zlotnick is Chief Xperience Officer at Sprinklr, the most complete social platform for brands to engage the voice of the customer across every touchpoint. Sprinklr is headquartered in New York, with offices in Austin, San Francisco, London, Paris, Hamburg, Bangalore and Delhi. As CXO, and formerly as a CMO, creative director and brand strategist, Jan has guided branding in categories from financial and automotive, to healthcare, luxury, travel and social media technology. Jan lives in West Caldwell, NJ, and you will usually find him with either his wife and two sons or other friends and colleagues seeking great experiences.