Around the world people are changing the basic ways they communicate with each other. Instead of emails, they write Facebook and blog posts. Forget phone calls, they send texts and tweets. In place of photo albums and scrapbooks, they store their memories on Instagram, Flickr and Pinterest. Today, relationships are built in a different way and it’s changing the way that brands must communicate with their audiences. These new relationships are built through short, relevant messages delivered on a regular basis. They aren’t poured on. They are “sprinkled” on.
Sprinklr was founded on the core idea that it is not only possible for large enterprises to successfully adapt to the realities of a world dominated by mobile, social and network-empowered customers, but also to thrive in it. That is why we exist.
We want the world’s largest enterprises to have the flexibility to engage with all of their customers at whatever scale they need and to do so with the confidence that they will never, ever have to compromise on the vision or value of their brand and its hard-earned reputation. We know that every single interaction is a moment of truth in establishing the brand, no matter where that interaction happens.
That is why, from the very beginning in late 2009, our passionate commitment and all-encompassing purpose is to help the world’s largest enterprises be Social@Scale®.