Control has shifted to the greatest business disruption in 100 years: The Empowered Consumer in this Conversation Economy. The new reality is here: What others say about you carries far more weight than anything you can say about yourself.
The very relevancy of your brand depends on your ability to manage the customer experience. Millions of digital relationships across social networks with a single brand voice. So, Sales, Marketing, Customer Service, PR, Events, Crisis Management, and every other function is now sharing a unified view of customers across hundreds of social channels. And no conversation is left behind.
It means you can now track, measure, and guide social efforts across teams, departments, divisions and locations to drive critical business goals. But getting there requires more than scattered sets of cobbled software tools and good intentions. It takes a real social relationship infrastructure.
We help you configure — and manage — this infrastructure by applying the right mix, context and nuance of Conversation, Community, Collaboration, Content and Campaigns across every one of your business lines. This is being social@scale:
Learn how Sprinklr improves: