Webinar Series: AI PRODUCT WEBINAR SERIES
Master Meta's Advantage+ Shopping (ASC)
for Non-Retail Campaigns
Dec 18, 2024 | 11:00 AM CET | 02:30 PM IST | 01:00 PM GST
Vincent Lacroix
Lead Product Success Manager,
Sprinklr
Daniel Nunez
Product Marketing Manager,
Meta
In 2022 Meta introduced Advantage+ Shopping (ASC), a new way for retailers to leverage machine learning to gain better performance with campaign automation. Recently, Meta has extended this capability to non-retail advertisers with non-Purchase events for ASC and this is your time to leverage Meta's advanced optimization techniques and maximize ROI across various touchpoints, creating more impactful brand interactions.
Join us for this in-depth webinar, where experts from Meta and Sprinklr will guide you on unlocking the full potential of Advantage+ Shopping campaigns to drive engagement beyond purchases and achieve strategic objectives for your brand.
Key Takeaways:
Optimize for Non-Purchase Goals: Learn how to set up Advantage+ Shopping for key actions like "Complete Registration," "Start Trial," and "Content View."
Boost Creative Efficiency and Reach: Discover creative diversification strategies to avoid fatigue and reach your audience with fresh, engaging content
Enhance Campaign Insights and Performance: Use Sprinklr’s tools to streamline testing and measure incremental impact, ensuring continuous improvement.
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