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Sprinklr Named a Leader In Gartner's Magic Quadrant for Content Marketing Platforms 2020 — Download Here
Sprinklr is the world’s first Modern Customer Experience Management (CXM) platform that helps brands make their customers happier. With Sprinklr, you can connect with customers on the modern channels they choose and coordinate your interactions across marketing, advertising, research, care and engagement teams to deliver the best customer experience your brand has to offer.
Merkle, a leading technology-enabled, data-driven performance marketing agency and part of the Dentsu Aegis Network, has today announced they are partnering with Sprinklr, the leading Customer Experience Management platform (CXM)
Customer experience management platform Sprinklr is now integrated with video creation platform TikTok, making Sprinklr the first application-programming-interface partner to support in-feed video ads on TikTok.
The leading Customer Experience Management platform will help Prada in its digital transformation, optimize its return on spending and protect its brand reputation.
Millennials + Gen-Z make up more than half the world’s population, and they’re using modern channels to post billions of messages, stories, and images about their life, their concerns, and their views. Organizations must adopt modern channels as their primary communication channel in order to reach their customers and stakeholders.
Sprinklr’s revolutionary Unified Front Office enables your organization to make your customers happier because for the first time you can connect with them on the modern channels of their choice, and with a unified view of their interactions across marketing, advertising, research, care, and engagement.
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Annual incremental revenue per customer
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Avg. # of customers per company
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Total revenue
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|||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Auto manufacturers (mass market)
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$48.82
|
X
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18M
|
=
|
$879M
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Hotels (upscale)
|
$7.49
|
X
|
44M
|
=
|
$330M
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Wireless service providers
|
$3.48
|
X
|
82M
|
=
|
$285M
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Retailers (big box)
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$2.44
|
X
|
100M
|
=
|
$244M
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Auto/home insurers
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$14.29
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X
|
15M
|
=
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$214M
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Hotels (midscale)
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$5.67
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X
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30M
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=
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$170M
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Airlines
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$3.48
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X
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48M
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=
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$167M
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Banks (multichannel)
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$8.19
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X
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15M
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=
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$123M
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TV Service providers
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$6.11
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X
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17M
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=
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$104M
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Modern communication channels have created a connected customer who demands instant engagement, personalized advertising and, proactive care. To do this requires a unified view of the customer, and a unified approach to the customer's interactions with your organization.
Modern Marketing 
Modern Advertising 
Modern Research 
Modern Care 
Modern Engagement 
Modern Marketing 
Modern Advertising 
Modern Research 
Modern Care 
Modern Engagement 
Modern Marketing 
Modern Advertising 
Modern Research 
Modern Care 
Modern Engagement 
So, how do you consistently create great customer experiences? You must hear your customer (Listen), know your customer (Learn), and design delightful customer experiences using that knowledge (Love).
Sprinklr generates millions of dollars of value for our customers – the 45 primary business use cases below illustrate how Sprinklr can deliver positive business outcomes for your organization.
More than half the planet is now connected, and these connected customers now rely on the opinions of others. The voice of the crowd has triumphed over the voice of the brand. To compete in this new world, organizations must move to a Listen-Learn-Love model of voice-of-customer marketing; personalized advertising; touchless research; proactive care; and modern engagement.
When making IT buying decisions, people often feel they need to make a compromise between getting best-of-breed functionality in a point solution versus getting the advantages of a single interface and data model in a unified platform. But with Sprinklr, we are a leader in each Forrester point solution Wave AND the Forrester platform Wave, meaning that with Sprinklr you are getting BOTH best of best-of-breed AND the best platform. You’re welcome.
The Gartner Content Marketing Platform Magic Quadrant is an exhaustive survey of technology providers and customers, and Gartner concludes: “Sprinklr is a Leader. The company’s aggressive roadmap has increased its capabilities across a broad range of offerings. Sprinklr has built on its strong social foundations to support marketing, advertising, research, customer care and messaging applications. It has focused AI improvements to support the speed and scale of delivery across use cases.”
Gartner Magic Quadrant for
Content Marketing Platforms
Sprinklr is designed to be the most integratable platform on the planet, and we have successfully integrated with some of the most complex Front Office stacks in the industry. Because of our blue-chip customer base, we have mastered industry-leading security, governance, and privacy.
The Modern Customer demands rapid, personalized responses – but disconnected point solutions can’t deliver this. As an end-to-end unified Modern Front Office platform, Sprinklr decreases licensing costs, decreases TCO, increases employee productivity, and improves the customer experience.
Sprinklr is designed to handle the modern channels of the Front Office, and is engineered to seamlessly integrate with traditional channels such as CRM, email, Web, and marketing automation. Sprinklr enables organizations to combine experience data with existing operational data.
Sprinklr integrates with the broadest number of social platforms, messaging platforms, and millions of public forums. With the deepest coverage, including visual mentions, location mentions, and product experience mentions, Sprinklr finds the relevant needles in the data haystack of customer comments.
Sprinklr’s Artificial Intelligence and Automation enables organizations to scale across billions of customer conversations with least amount of human effort. Built into the core of our platform, Sprinklr AI automates a high volume of decisions, actions, and data analysis and is available in all Sprinklr products.
We deploy as a single global instance for each Sprinklr customer, even when we are contracting with multiple functions, entities, or geographies within the customer’s organization. This enables global team collaboration and a single, auditable source of truth for the organization.
Sprinklr enables the enterprise to connect customer-facing functional silos with a unified system of customer engagement. This enables employees to collaborate in real-time across business units, markets, and departmental silos to deliver an integrated customer experience.
Sprinklr was built from the ground up with a governance-first mindset so that organizations can control the customer conversation within brand and legal guidelines. Sprinklr’s governance model has become the gold standard for the industry and the proven-solution for the modern enterprise.
Sprinklr has developed the industry’s most sophisticated security and privacy controls, with full GDPR compliance and the most robust solutions for managing risk and vulnerability. It’s why 4 of the 5 top U.S. banks use Sprinklr to ensure customer security and privacy.
When you work with Sprinklr, we customize your implementation to the needs of your organization so that Sprinklr fits like a glove. And if those requirements change – Sprinklr will update to match your transformation.
Want to learn more? Download our detailed Value Realization Playbooks which outline the Sprinklr implementation process.
DOWNLOAD VALUE REALIZATION PLAYBOOKS
Our mission is to enable every organization on the planet to make their customers happier. Today, 70 of the world's 100 most valuable brands agree that Sprinklr is the secret to creating epic customer experiences.
Today's leading organizations are meeting the challenge of modern channels with Sprinklr. By adopting a Modern CXM platform, they are able to deliver leading edge digital experiences for their customers, citizens, and stakeholders with state-of-the-art security, privacy, and compliance. This gallery reviews how these organizations are driving outcomes with Sprinklr:
In partnership with Forbes and LinkedIn, we identified the world's 50 most influential Chief Marketing Officers. This data-driven ranking profiles the marketers who are doing it best, and highlights the most impressive (and influential) marketing initiatives of the past year.
As the market leader Sprinklr is also the category thought-leader, profiling modern channel influencers to create our series of innovative and award-winning Webinars.
Join host Marshall Kirkpatrick as he interviews modern channel influencers about our changing world. The Sprinklr Coffee Club brings some of the best minds online together to talk about problem solving and new opportunities made possible by changes in communication and research technologies.
CEO coach
Head of CX Strategy, SAP
Analyst & Founding Partner, Kaleido Insights
Futurist, Book of the Future
Futurist, Book of the Future
Tom Cheesewright
Director of Marketing, Hypothesis
Consultant
Director, New Programs Development, R/GA Ventures
Director of Content, Social, and Community at Noodle.ai
Vice President, Customer Delight & Operations
WeWork Labs Manager
Director, New Programs Development, R/GA Ventures
At Sprinklr we use The Sprinklr Way as our path for working, living, and being. The elements of The Sprinklr Way act as guiding principles which unite Sprinklrites all around the world and create great experiences for our customers.
We have 5 core values:
Our Digital Customer-First Transformation Framework has been developed with customer input and our implementation experiences from more than 1,000 enterprise-level implementations, It is designed to help you plan, align, and direct your organization through a successful digital transformation.
