WEBINAR SERIES: AI PRODUCT WEBINAR SERIES
Secure and streamline
your marketing campaigns
with
effective governance strategies
Oct 23, 2024 | 10:00 AM BST | 11:00 AM CET
Anish Chadda
VP-Product Management
Sprinklr
Neetika Khosla
Senior Product Analyst,
Sprinklr
Bethany Hackenyos
Principal Product Success
Manager, Advertising
Sprinklr
Marketing teams have entered the era of less—less time, less budget and fewer resources. Yet the complexity of managing campaigns across multiple platforms and teams continues to grow.
Without the right governance in place, unchecked user access, unstructured approvals and fragmented collaboration can lead to security risks, delayed launches and missed opportunities.
Join us in this webinar to explore how to regain control and ensure seamless campaign execution with strategic governance practices.
Seamless collaboration & activity logging: Collaborate efficiently on a single platform, streamlining tasks, approvals and comments to avoid fragmented communication that can lead to incorrect ads being published. Maintain detailed audit logs of all user activities to ensure accountability and visibility into every change.
Automated compliance & smart anomaly detection: Implement both manual and automated compliance checks with smart features and checklists to ensure error-free launches and prevent financial losses due to compliance issues. Utilize tiered approval processes and AI-driven anomaly detection to address discrepancies and prevent incorrect ads.
Comprehensive user & data access control: Define granular access permissions across pages, roles and ad accounts to ensure centralized control and prevent unauthorized changes that could risk your brand image. Gain complete transparency into data, actions and reports without compromising confidentiality.
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