CX Connect Saudi Arabia 2024
Main event sessions are now available
CX Connect Saudi Arabia took place on June 5th at Mövenpick Hotel and Residences, Riyadh. The event witnessed 270+ attendees, featuring a select group of industry-leading CX practitioners, thought leaders and opinion makers. The event turned out to be an unforgettable experience as it provided a glimpse into the next generation of Customer Experience.
Unifying CX at the Edge
Our Senior Vice President for Growth Markets, Haitham Elkhatib delivered the keynote on the event day. The session highlighted:
- How Sprinklr’s Unified-CXM platform is the operating system for the Edge
- Why adopting customer-centricity is the path to business outcomes
- How you can go from fragmented conversations to world-class brand journeys
Panel Discussion
Un-siloed Customer Experience – Are you there yet?
Amjad Al Sabbah, Vice President for North Gulf moderated an insightful panel discussion with industry leaders and highlighted:
- How a unified customer experience ensures seamless interactions
- Why companies fail to acknowledge siloes and resist change
- How a siloed approach leads to fragmented customer experiences
- Why highlighting long-term ROI is the key to selling the Unified-CXM approach
Sprinklr AI+ - Better CX and Productivity at the Edge of AI
Christoph Jourdan, VP Solutions Consulting of Growth Markets took the main stage to talk about Sprinklr AI+ capabilities. In his session, Christoph talked about:
- Sprinklr’s AI Differentiator, how Sprinklr tracks and invests in AI
- How Sprinklr AI+ helps to gather insights, plan content and service customers
- Sprinklr’s new innovation Digital Twin and how it can help companies
Panel Discussion
Empowering Brands with AI: Driving Efficiency and Enhancing Customer Experience
Amjad Al Sabbah, Vice President for North Gulf at Sprinklr shared his valuable insights on:
- How AI optimizes processes and enhances personalization to improve interactions
- The challenges in AI adoption, such as overcoming resistance, integration, etc.
- How AI evokes mixed emotions among stakeholders, from favorable to skeptical
- Why companies at different stages of AI maturity but must embrace it
- How effective AI adoption starts with quick wins and stakeholder buy-ins
