REAL-TIME SOCIAL LISTENING
Get critical insights with real-time social listening
Never miss another mention (positive or negative) of your brand, product, or competitors — no matter the channel. Get AI-led insights across text, image, and video and effortlessly generate reports and presentations.
The world’s leading brands trust Sprinklr
Comprehensive social listening powered by industry-leading AI
Unified platform
Bring your teams, tools and data together on one unified platform to enable your social media teams collaborate.
Industry-leading data coverage
Access the largest repository of publicly available unstructured data. Monitor 30+ social and digital channels in real time to unlock trends and long-term insights.
Best-in-class AI
Unlock in-depth insights with the combined power of Sprinklr’s specialized AI and Generative AI. Get insights faster with industry-best accuracy across sentiment, emotions, entity identification and text classification.
Enterprise-grade listening
Analyze petabytes of data and drive billions of predictions daily. Get comprehensive and accurate insights with real-time data categorization and reporting without sampling.
Turn data into action with AI-powered social listening
Gain a comprehensive view of customers' needs and wants
Gain deep insights about your customers, capture feedback on your products and services and manage your online reputation effectively.
Gain a 360-degree view of brand presence
Track brand mentions and KPIs across channels. Detect trends, monitor sentiment and benchmark against competition for valuable consumer insights.
Nurture trust and build a resilient brand
Detect threats to brand reputation at very early stages, get notified in real time and route insights and alerts to relevant teams to ensure a swift response.
Why the most iconic brands chose Sprinklr.
How the International Committee of the Red Cross uses social listening to navigate crisis and deliver aid
Digital communication across multiple, disparate channels creates increased uncertainty and complexity across the globe, especially in times of crisis. But the right technology synthesizes real-time, unstructured information to alleviate this complexity and suggests the right steps the ICRC needs to take next.
Microsoft’s social intelligence team turns data into insights with Sprinklr
Sprinklr listens to us. They take our suggestions seriously, and they make improvements that make the platform better. That's not something that every platform does, which really speaks to the way that we've partnered together to make it more usable for social listening analysts and day-to-day users.”
8.6
billion listening mentions analyzed in 2021
Allie Webster
Market Research Manager, Microsoft
Banking on brilliance: M&T Bank's social media triumph
This evolution is possible because of the sophistication that Sprinklr provides: help with safety, sophistication, precision, accuracy and hard, quantifiable metrics. I don't think anybody else in the marketplace provides that level of peace of mind, customer service and robust data engineering.
Shannon Truax
Senior Vice President of Social Media, M&T Bank
How the International Committee of the Red Cross uses social listening to navigate crisis and deliver aid
Digital communication across multiple, disparate channels creates increased uncertainty and complexity across the globe, especially in times of crisis. But the right technology synthesizes real-time, unstructured information to alleviate this complexity and suggests the right steps the ICRC needs to take next.
Microsoft’s social intelligence team turns data into insights with Sprinklr
Sprinklr listens to us. They take our suggestions seriously, and they make improvements that make the platform better. That's not something that every platform does, which really speaks to the way that we've partnered together to make it more usable for social listening analysts and day-to-day users.”
8.6
billion listening mentions analyzed in 2021
Allie Webster
Market Research Manager, Microsoft
Frequently asked questions
A social listening tool is software that helps individuals or businesses monitor and analyze online conversations about their brand, industry or specific topics across social media platforms, news sites, blogs, forums and more. These tools provide insights into customer sentiment, emerging trends and overall brand perception.
The best social listening tool depends on your specific needs, budget, and goals. Popular choices include Sprinklr, Brandwatch, Talkwalker, Meltwater and Mention, each offering unique features.
- Evaluate your primary listening requirements and desired features like sentiment analysis, trend detection and reporting capabilities
- Take free trials to gauge usability and feature set
- Ensure the tool integrates seamlessly with your existing workflow
Users of social listening tools may encounter countless problems including Managing and filtering large volumes of data to find relevant insights, interpreting sentiment analysis accurately due to language nuances and context, integrating social listening data with other marketing tools and systems
To address these challenges:
- Use the tool's advanced filtering options to focus on relevant data
- Regularly review and adjust sentiment settings for better accuracy
- Ensure the tool integrates well with your existing software for a cohesive workflow
With so many options, selecting the right tool can be challenging. Here are a few tips:
- Identify your specific goals and needs for social listening
- Check for essential features like real-time monitoring, sentiment analysis and comprehensive reporting
- Ensure the tool covers all relevant social channels and data sources
- Consider user reviews and take advantage of free trials to test its capabilities before deciding
Ready to deliver happier customer experience?
Contact us today for a personalized business proposal.