
Follow the conversation
Understand customers. Personalize interactions. Build financial trust.
With 78% of firms using generative AI to enhance customer service*, the financial services industry is embracing the conversational economy.
This is about delivering delightful customer service and seamless experiences across all their favorite apps and social channels. Yet to really get ahead, you must personalize customer engagement and anticipate their needs using AI across the entire front office. By turning conversations into behavioural insights, you can unlock deep customer insights and reach out with personalized offers on the trends that matter to them: whether it’s NFTs and buy-now pay-later, or ESG and automated investing. And if you can do this while staying compliant with regulations across every touchpoint, you’ll not only create new sales opportunities, but build new levels of customer trust and loyalty.
*The state of AI in early 2024, McKinsey
With Sprinklr you can:
Create frictionless omnichannel experiences on one AI-powered platform
Draw insights from multiple social channels to drive sales engagement
Build customer trust with unmatched governance and crisis protection
See the value of a unified contact center with Sprinklr Service
Looking to unify your social, messaging, live chat, email, and voice channels into a single omnichannel customer experience? Discover the cost savings and business benefits of choosing Sprinklr Service. According to this 2024 Forrester Consulting TEI study, these include:
210% ROI over three years
$3.28M net present value, risk-adjusted over three years
$799,000 cost savings from retiring legacy systems

Why engage with customers via Sprinklr Unified Social Media Management and Engagement Platform?
Discover the financial impact that deploying Sprinklr Social had on a composite organization based on interviewed customers.
In 2024, Forrester Consulting conducted a Total Economic Impact™ study to examine the potential return on investment of deploying Sprinklr Social. This found that an organization could achieve:
15% higher average order values
50% time savings on data collection and analysis
80% faster response times when identifying unhappy customers.

Enhance your value with Sprinklr Unified Customer Experience Management Platform
When you deploy Sprinklr Social alongside Sprinklr Service, Sprinklr Insights, and Sprinklr Marketing, you’ll create an AI-first unified platform for front-office teams that unlocks even greater value.
Learn more
Explore these resources to learn how Sprinklr can help you make your customers happier.
Driving Business Impact with a Unified Social Media Management Platform: A study by ESG
Read the complete report below to better understand how a unified social media management can deliver increased business impact, and in turn helps you save upto $631k every year in operational costs.
Assess and elevate your AI maturity
Almost every contact center has AI now, how do you stand out? You first need to know where you stand currently: are you still an AI beginner or have you reached the advanced level? It's time to check your AI maturity level.
Sprinklr named a Leader in Multiple Analyst Reports
With Sprinklr there is no need to make the hard choice between best-of-breed functionality and a single interface. See our placement in recent Analyst Reports, and download the full reports.
Make Compliant Customer-Centricity a Reality for Your Financial Services Business
Don't miss out on the opportunity to make compliant customer-centricity a reality for your financial services business
Sprinklr Insights
Understand your customers, power business growth and protect your brand with Sprinklr Insights
Manage Social Media at Scale
Read how Sprinklr's AI-powered social media management can unleash your brands true potential.
From Cost Center to Experience Center
Transform your contact cetner into an Experience Center that provides exceptional service and makes your customer happier. Download this eBook to know how.
How Santander UK Anchors CX in Social Media
Read how Santander is able to reach, engage and listen to its customers across the business using Sprinklr's unified- CXM platform.
How Wells Fargo ensures a consistent voice and seamless customer experience across all social channels.
Wells Fargo implemented Sprinklr's unified customer experience management (Unified-CXM) platform, replacing four single-point solutions.
How Standard Chartered Bank Humanizes Digital CX
With Sprinklr's Unified-CXM, Standard Chartered delivers exceptional customer experiences through social care and engagement across 31 retail markets.
Navigation CX in Financial Services: Boosting revenue through Social channels
In an industry where compliance and security are a paramount, a scalable engagement strategy that integrates with customer-preferred channels is essential for maintaining trust and driving customer acquisition.
Navigation CX in Financial Services: Improving CSAT through Social channels
Discover how financial services firms can securely manage customer service interactions on social channels by implementing robust authentication processes.
Redefining Social CX: Drive growth and foster loyalty at every touchpoint
Join experts from Sprinklr in our webinar, as we uncover the secrets to mastering social CX in today's digital age.
From Chaos to Control: Unify Your Martech Stack To Drive Connected Experiences
In this Session, three of the world's most influential marketing leaders & an expert analyst discuss how the unification of data, teams, tools and touchpoints across social channels can lead to social innovation, greater efficiency & customer experiences.
Social Customer Care in the Age of Generative AI
Join the conversation with our in-house expert, Angie Elopre and Simon Kriss from Auscontact, who will explore the possibilities Gen AI has opened up in social customer care.
How Rich AI-Powered Insights Enhance CX in Financial Services
Join our 30-minutes session on Sprinklr Insights, you’ll learn how a unified platform — with AI models purpose-built for financial services — can help you transform data points into CX strategies by: