CX
“To capture true VOC, be where your customers are”
Michelle Crose
Director - Solutions Consulting, Sprinklr

Summary
Measuring the Voice of Customer (VOC) is the true north star of CX success. Brands that combine VOC with AI-powered customer analytics can unlock huge growth opportunities.
Michelle Crose, Director – Solutions Consulting at Sprinklr sheds more light on what capturing true VOC means.
Watch the video to know:
- The role of VOC and customer analytics on CX
- A real-life example of efficiency gains in a tech company
- The three best practices to ensure sustainable business growth