CX

“To capture true VOC, be where your customers are”

Michelle Crose
Director - Solutions Consulting, Sprinklr
Hero Image - Michelle Crose

Video

The Impact of VOC and Customer Analytics - Michelle Crose

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Summary 

Measuring the Voice of Customer (VOC) is the true north star of CX success. Brands that combine VOC with AI-powered customer analytics can unlock huge growth opportunities. 

Michelle Crose, Director – Solutions Consulting at Sprinklr sheds more light on what capturing true VOC means. 

Watch the video to know: 

  • The role of VOC and customer analytics on CX 
  • A real-life example of efficiency gains in a tech company 
  • The three best practices to ensure sustainable business growth