The Guide to Unifying CXM

Learn all there is to know about customer experience management and how brands can increase customer satisfaction and build brand loyalty.

Customer journeys can be elusive. Learn more about customer journey mapping and how it can help brands create better experiences for their customers.

With customer expectations at an all-time high, learn how brands can delight customers by delivering omnichannel experiences.

Understand how the digital experience impacts customers’ perception of a brand and why a unified approach is essential to improve your digital CX.

Learn all there is to know about customer effort score (CES) and how and why brands leverage it to improve customer experience and retention.

Learn all about CCaaS — its benefits, capabilities, modules, and best practices — and how Sprinklr Service disrupts the CCaaS space with its future-ready features.

Learn about interactive voice response (IVR) technology and how to use it to delight customers with quick, self-service responses.

Learn more about outbound call center services, and how they are critical to the operating rhythm of modern-day businesses.

Learn what a knowledge base is and how it can empower customers and employees to quickly find answers to frequently-asked product and support questions.

Learn everything about customer satisfaction — definition, benefits, and optimization strategies, plus a simple way to measure CSAT of each case.

Learn everything about First Contact Resolution — definition, formula, optimization strategies, challenges, and more.

Customer service metrics help you measure how well your customer service team performs and what improvements may be needed.

Learn more about virtual agents, and how they can help you improve response times and customer satisfaction.

Learn more about what skill-based routing is, and how contact centers around the world are leveraging it to improve case assignment and resolution time.

Learn how to set up your inbound contact center, including the services and channels you need to consider, and how they differ from outbound contact centers.

Learn the basics of cloud contact centers — what they are, how they differ from on-premise contact centers, and what kind of benefits they offer to businesses.

Learn everything about conversation analytics – definition, significance, benefits, and applications – and level up your overall support strategy.

To reach your target audience, you need to provide engaging and relevant content that delivers value and speaks directly to customers' needs. Successful content marketing can engage consumers with meaningful content, build brand loyalty, and drive revenue.

Learn how to utilize social media networks to reach new audiences, build brand awareness, increase conversions, and drive website traffic.

Learn how marketing automation provides an efficient way to convert prospects into customers, produce engaging content, and reduce brand risk.

Learn more about digital marketing and how companies utilize digital marketing strategies to increase brand awareness, communicate with consumers, and increase conversions.

Learn how companies utilize paid search marketing tactics to optimize their online advertising, reach higher SERPs rankings for their target audience, and increase conversions.

Learn all about inbound marketing and how you can leverage it to attract, engage, convert, and retain prospects and customers.

Learn how companies use marketing management to set company goals, develop business marketing strategies, and implement marketing plans to increase consumer engagement, attraction, and retention.

Learn about employee advocacy programs and how companies use it to expand their reach, amplify their voice, and generate a sales pipeline by leveraging their employees’ social influence.

Learn how to create a content calendar that helps you get visibility and optimize your content marketing efforts as you collaborate better across multiple teams and stakeholders.

Learn how a well-structured content plan helps you execute your content initiatives with ease and efficiency.

Learn how companies leverage social listening to reach and support customers in real time on modern digital channels.

Discover how voice of customer (VoC)-led insights can help you improve your customer experience (CX) and get a better return on investment (ROI) from your technology solution.

Learn how companies use competitive benchmarking to optimize campaigns, mitigate risks, and stand out from the competition.

Learn about sentiment analysis and how companies use it to understand their audience, improve decision-making, and increase customer satisfaction.

Learn how conducting a competitive analysis can give you an advantage over your competition and help you stay relevant in the market.

Learn how companies leverage audience analysis to better understand their consumers, enhance decision-making, and grow their business.

Consumer insights help businesses understand customer needs, perceptions, and purchasing behaviors. Learn how to use these insights to make actionable decisions.

Learn what product strategy is and how a well-crafted strategy can help you to serve your customers better and grow your business.

Market research provides an in-depth understanding of consumer sentiment, buying behavior, and demand within the market. Learn how to use market research to stay relevant in your industry.

Learn more about implementing effective brand management strategies to appeal to and retain customers and increase revenue and market share.