START FREE TRIAL
Login
Content Hub Hero Burst - SVG

The Guide to Unifying CXM

Everything you need to know about unified customer experience management.

Unified Customer Experience

Your customers expect a consistent, personalized experience. Everywhere.

Every contact your company has with consumers, both online and on-site, shapes their experience. Discover how a unified approach is changing the ways companies work — and making customers happier.

Featured Topics

CXM
Customer Experience Management

Learn all there is to know about customer experience management and how brands can increase customer satisfaction and build brand loyalty.

Read more
CXM
Customer Journey

Customer journeys can be elusive. Learn more about customer journey mapping and how it can help brands create better experiences for their customers.

Read more
CXM
Omnichannel Customer Experience

With customer expectations at an all-time high, learn how brands can delight customers by delivering omnichannel experiences.

Read more
CXM
Digital Customer Experience

Understand how the digital experience impacts customers’ perception of a brand and why a unified approach is essential to improve your digital CX.

Read more
CXM
Customer Effort Score

Learn all there is to know about customer effort score (CES) and how and why brands leverage it to improve customer experience and retention.

Read more
View all topics

Customer Care

Learn how a unified, digital-first approach is transforming customer service.

90% of consumers look for immediate responses to questions and concerns. Discover why this is changing how service teams operate — and how they can deliver comprehensive care across digital channels.

Featured Topics

Customer Care
What is Contact Center as a Service (CCaaS)?

Learn all about CCaaS — its benefits, capabilities, modules, and best practices — and how Sprinklr’s Modern Care Lite disrupts the CCaaS space with its future-ready features.

Read more
Customer Care
Interactive Voice Response (IVR)

Learn about interactive voice response (IVR) technology and how to use it to delight customers with quick, self-service responses.

Read more
Customer Care
Outbound Call Center

Learn more about outbound call center services, and how they are critical to the operating rhythm of modern-day businesses.

Read more
Customer Care
Knowledge Base

Learn what a knowledge base is and how it can empower customers and employees to quickly find answers to frequently-asked product and support questions.

Read more
Customer Care
Customer Satisfaction

Learn everything about customer satisfaction — definition, benefits, and optimization strategies, plus a simple way to measure CSAT of each case.

Read more
Customer Care
First Contact Resolution

Learn everything about First Contact Resolution — definition, formula, optimization strategies, challenges, and more.

Read more
Customer Care
Customer Service Metrics

Customer service metrics help you measure how well your customer service team performs and what improvements may be needed.

Read more
Customer Care
Virtual Agent

Learn more about virtual agents, and how they can help you improve response times and customer satisfaction.

Read more
Customer Care
Skill-Based Routing

Learn more about what skill-based routing is, and how contact centers around the world are leveraging it to improve case assignment and resolution time.

Read more
Customer Care
Inbound Contact Center

Learn how to set up your inbound contact center, including the services and channels you need to consider, and how they differ from outbound contact centers.

Read more
Customer Care
Cloud Contact Center

Learn the basics of cloud contact centers — what they are, how they differ from on-premise contact centers, and what kind of benefits they offer to businesses.

Read more
Customer Care
Conversation Analytics

Learn everything about conversation analytics – definition, significance, benefits, and applications – and level up your overall support strategy.

Read more

Marketing & Advertising

Brands are learning to market to an audience of one — at enterprise scale.

The ability to personalize messages across digital channels is more business-critical than ever. Discover how brands are integrating every stage of the marketing lifecycle into a seamless, unified, 1:1 experience.

Featured Topics

Marketing & Advertising
Content Marketing

To reach your target audience, you need to provide engaging and relevant content that delivers value and speaks directly to customers' needs. Successful content marketing can engage consumers with meaningful content, build brand loyalty, and drive revenue.

Read more
Marketing & Advertising
Social Media Advertising

Learn how to utilize social media networks to reach new audiences, build brand awareness, increase conversions, and drive website traffic.

Read more
Marketing & Advertising
Marketing Automation

Learn how marketing automation provides an efficient way to convert prospects into customers, produce engaging content, and reduce brand risk.

Read more
Marketing & Advertising
Digital Marketing

Learn more about digital marketing and how companies utilize digital marketing strategies to increase brand awareness, communicate with consumers, and increase conversions.

Read more
Marketing & Advertising
Paid Search

Learn how companies utilize paid search marketing tactics to optimize their online advertising, reach higher SERPs rankings for their target audience, and increase conversions.

Read more
Marketing & Advertising
Inbound Marketing

Learn all about inbound marketing and how you can leverage it to attract, engage, convert, and retain prospects and customers.

Read more
Marketing & Advertising
Marketing Management

Learn how companies use marketing management to set company goals, develop business marketing strategies, and implement marketing plans to increase consumer engagement, attraction, and retention.

Read more
Marketing & Advertising
Employee Advocacy

Learn about employee advocacy programs and how companies use it to expand their reach, amplify their voice, and generate a sales pipeline by leveraging their employees’ social influence.

Read more
Marketing & Advertising
Content Calendar

Learn how to create a content calendar that helps you get visibility and optimize your content marketing efforts as you collaborate better across multiple teams and stakeholders.

Read more
Marketing & Advertising
Content Plan

Learn how a well-structured content plan helps you execute your content initiatives with ease and efficiency.

Read more

Research

Real-time customer data is redefining the way companies do business.

The ability to capture, analyze, and act on AI-powered research — drawing from the most comprehensive set of customer experience data — is creating a profound competitive advantage for brands.

Featured Topics

Research
Social Listening

Learn how companies leverage social listening to reach and support customers in real time on modern digital channels.

Read more
Research
Voice of Customer

Discover how voice of customer (VoC)-led insights can help you improve your customer experience (CX) and get a better return on investment (ROI) from your technology solution.

Read more
Research
Competitive Benchmarking

Learn how companies use competitive benchmarking to optimize campaigns, mitigate risks, and stand out from the competition.

Read more
Research
Sentiment Analysis

Learn about sentiment analysis and how companies use it to understand their audience, improve decision-making, and increase customer satisfaction.

Read more
Research
Competitive Analysis

Learn how conducting a competitive analysis can give you an advantage over your competition and help you stay relevant in the market.

Read more
Research
Audience Analysis

Learn how companies leverage audience analysis to better understand their consumers, enhance decision-making, and grow their business.

Read more
Research
Consumer Insights

Consumer insights help businesses understand customer needs, perceptions, and purchasing behaviors. Learn how to use these insights to make actionable decisions.

Read more
Research
Product Strategy

Learn what product strategy is and how a well-crafted strategy can help you to serve your customers better and grow your business.

Read more
Research
Market Research

Market research provides an in-depth understanding of consumer sentiment, buying behavior, and demand within the market. Learn how to use market research to stay relevant in your industry.

Read more
Research
Brand Management

Learn more about implementing effective brand management strategies to appeal to and retain customers and increase revenue and market share.

Read more

Social Engagement & Sales

Social media is now the preferred business channel for most consumers.

Online engagement means more than operating at scale. Discover how leading brands are opening doors, driving revenue, and mitigating risk by becoming present, engaged, and human@scale on digital channels.

Thank you for contacting us.

A Sprinklr representative will be in touch with you shortly.

It's time to discover how a unified strategy can help you make customers happier.

Contact us today, and we'll create a customized proposal that addresses your unique business needs.

Request a Demo

Welcome Back,

No need to fill out any forms — you're all set.

Loading...
Loading...Loading...
Loading...Loading...
Loading...Loading...
Loading...Loading...
Loading...Loading...
Loading...Loading...
Loading...Loading...
Loading...Loading...

Products

Modern CareModern ResearchModern Marketing & AdvertisingSocial Engagement & SalesUnified-CXM PlatformEducation ExperiencePublic Sector Solutions

Services

Our ServicesTrainingPartnersAgencyDeveloper Portal
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms