Sprinklr Insights

Capture customer experience measurements and insights in real-time. All in one place.

97% of brands say they struggle with turning vast amounts of unstructured data into actionable insights. But with AI-powered Sprinklr Insights from Sprinklr, you can transform data from millions of conversations — including 200 billion historical messages across 30+ digital channels — into actionable insights for your entire business, giving you a single, unified, 360° view of your customers to drive faster, smarter business decisions.


of business leaders are truly satisfied with how their companies measure CX.

McKinsey, 2021

Sprinklr is trusted by the world's biggest brands

Transform customer data into insights — and insights into action.

Sprinklr Insights is how leading brands become customer-centric — by turning customer data into actionable insights and new business opportunities at scale.

Turn AI-powered listening into a competitive advantage.

Sprinklr gives you a better understanding of feedback on your products and services — plus key insights on your competitors’ offerings and strategies — so you can identify critical market trends and capitalize on unmet customer needs.

Build your business with real-time customer insights.

With our AI engine, you can transform real-time voice of the customer data into actionable insights — and then share it in all formats and on all devices across your entire organization to fuel collaboration and innovation.

Reduce risk and protect your brand.

Sprinklr Insights empowers your team with real-time insights on current events, trending events, and brand crises before they become consequential — so you can make proactive, informed decisions about your owned media strategies and tactics.


Data-driven predictions every day


Businesses and consumers handled by AI daily


Industry verticals served by Sprinklr Insights


Customer-specific AI models


Best-in-class accuracy

Interested in trying out Sprinklr’s consumer intelligence capabilities?

Sprinklr Social's self-serve plan now comes with in-built listening and insights. Try it for free!

Improve CX at every touchpoint.

Transform customer feedback into actionable strategies — everywhere your customers are.

Tap into real conversations from billions of consumers on 30+ social, digital, and messaging channels — and leverage AI to enrich that data, surface actionable insights, and engage with your audience more effectively than ever before.

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Product - Research - Improve CX at every touchpoint
Product - Research - Power business growth with insights

Power business growth with insights.

Be ready to identify opportunities whenever and wherever they appear — and take advantage.

Our AI automatically groups and combines coverage across traditional and modern channels for individual brand stories — ensuring you always capture true share-of-voice and earned media value metrics.

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Get proactive about crisis management.

Ensure your brand is always forewarned, forearmed, and ready to deal with any challenge.

Get a comprehensive view of your brand and customers — including real-time sentiment analysis — with AI-powered visual technology that detects brand logos and text within images across all of your digital channels.

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Product - Research - Get proactive about crisis management
McDonald's Logo

How McDonald’s keeps their customers lovin' it.

Driving growth with data

With Sprinklr Insights, McDonald’s collects customer data across 30+ digital channels — and leverages it to drive creativity, growth, efficiency, and competitive advantages.

Building better experiences

Sprinklr helps McDonald’s put customers at the center of their business decisions by listening to them in real-time across social, digital, and messaging channels.

Protecting the brand

McDonald’s uses smart alerts across its business units to keep everyone up-to-date on potential brand headlines and important customer feedback.

Sprinklr Named a Leader in The Forrester Wave™: Social Suites, Q3 2021

Sprinklr is recognized as a Leader in Social Suites by Forrester Research, for the ability to deliver “across all social media needs at equal depth — listening, customer service, organic publishing, and advertising — plus some secondary social products like influencer management and employee advocacy.”

Read the report
"Sprinklr Can Do It All"

“We leverage Sprinklr for general listening, benchmarking, and research, and then turn those insights into visualizations through the Display module. We also leverage Presentations to provide real-time updating reports for internal stakeholders. We're able to understand not only what's being said about us, but what our competitors are doing from content performance to their customer response times.”

- Review on TrustRadius

Explore the World’s Most Influential CMOs 2021

  • Access profiles of all 50 CMOs on the list

  • Unlock 20 valuable data charts covering mentions, trends, and coverage

  • Capitalize on insights from our six best practice spotlights


3 Steps to Transform Your Customer Experience with AI-Driven Insights.

Your customers expect a personalized experience in real time on their preferred digital channels. Learn how to combine listening and AI to turn vast amounts of unstructured customer data into powerful, actionable insights.


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