Resources

The Ultimate Facebook Marketing Guide

Despite the ever-increasing competition, FB still reigns supreme with an astounding number of active monthly users — nearly 3 billion. That’s right, FB is a formidable platform with unparalleled potential reach for marketers.

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How To Set Up A Social Media Policy Guide

While embracing and supporting this desire to connect is vital, it's also prudent to set some brand-defending boundaries through a social media policy.

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Social Media Marketing Metrics That Matter

The right metrics help you gain a comprehensive view of your social media performance and streamline your decision-making process for more effective, data-driven marketing campaigns.

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The Ultimate Guide to TikTok Marketing

TikTok is the hottest app in town. But it wasn't until 2020, during global lockdowns, that TikTok truly exploded in popularity. With people searching for affordable and creative outlets, TikTok became their go-to hub.

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How and Why to Create Your Own Social Media Brand Guidelines

We’ve detailed how you can create a consistent personality for your brand so it can establish greater brand awareness and trust.

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CCW Digital | 2023 Market Study: Generative AI and chatbots

This Market Study by CCW Digital and Sprinklr uncovers the reality of generative AI and chatbots in customer contact through extensive research.

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How CMPs Can Move Your Marketing World for Good

We explore the importance of using a content marketing platform (CMP) to navigate content supply chain woes.

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Sprinklr Unveils Report on The State of Customer Service in the Middle East

Discover how the customer experience you provide stacks up against 300 tech companies – and learn from brands that lead.

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Unified-CX Benchmarking Report 2023: Tech Leaders

Discover how the customer experience you provide stacks up against 300 tech companies – and learn from brands that lead.

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Make Compliant Customer-Centricity a Reality for Your Financial Services Business

In this white paper, we explore the importance of embracing a digital-first strategy for growth in the financial services industry.

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The Customer Experience Planning Guide for 2023

Insights from Forrester on using budget growth to maximize ROI

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From Cost Center to Experience Center

Transform your contact center into an Experience Center that provides exceptional service and makes your customer happier. Download eBook to know how.

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Contact Center Playbook: Emerging resilient and future-ready in uncertain times

In this eBook, we offer pin-pointed solutions on how contact centers can build resilience to not just outsmart adversities but become future-ready in these uncertain times.

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CCW Digital | Outsmarting Adversity: How brands can future-proof contact centers in a possible economic downturn

A report by CCW Digital and Sprinklr reveals how brands can future-proof contact centers in a possible economic downturn. Download the report.

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Customer-led marketing strategies for tech companies

Only one out of five consumers feel that the tech industry offers the best digital customer experience. Winning technology companies of the future will be the ones that are customer-led.

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How to Create Customer-Led Experiences in Tech

Learn how winning tech companies actively listen to their customers’ needs and future-proof their success

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Social & Conversational Commerce in Southeast Asia 2022

Social commerce is making waves in Southeast Asia. Customers want to browse and buy without leaving their favorite social media apps.

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Accelerate your social-selling strategy with conversational commerce

Learn how conversational commerce fits into your existing growth strategies

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Customer Experience is broken. Learn how to bridge CX gaps using AI and automation.

Customers are engaging with businesses on several channels, both online and offline.

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Social Customer Care Benchmarking Report: 2022 Financial Services Leaders

Discover how your company’s customer service on social media stacks up against 20 top financial services companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Technology Leaders

Discover how your company’s customer service on social media stacks up against 20 top technology companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Entertainment & Media Leaders

Discover how your company’s customer service on social media stacks up against 20 top entertainment & media companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Retail Leaders

Discover how your company’s customer service on social media stacks up against 20 top retail companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Health & Pharma Leaders

Discover how your customer service on social media stacks up against 20 top health and pharmaceutical companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Food & Beverage Leaders

Discover how your company’s customer service on social media stacks up against 20 top food & beverage companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Industry Leaders

How does your social customer service stack up against 13k leading brands? Download the report to uncover key findings and learn from brands that lead.

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Sprinklr Service Strategic Handbook

Discover how to create a contact center built for the modern customer — and delight your own customers with every interaction.

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eBook: Embrace a Data Strategy Your Customers Can Trust

Sprinklr and Adobe partnered to explore how marketers can build a first-party data strategy to create memorable brand experiences and increase revenue.

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Sprinklr + Microsoft: Providing Human Touch at Scale

Sprinklr and Microsoft discuss how a Unified-CXM helps brands harness customer data to create authentic, consistent experiences at every touchpoint.

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A Marketer’s Guide to Unification: Eliminate Silos, Build Your Brand, and Delight Your Customers

Discover how adopting a unified strategy maximizes marketing-driven ROI and increases speed-to-market times.

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Impact report: Supply chain disruption across industries

How can companies respond to disruption during a global crisis to capture and transform vital information into action? Learn more in this exclusive presentation.

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2022 X, formerly Twitter Birdseye Report: A Deep Dive Into the Tech Industry

Sprinklr and X, formerly Twitter partnered to uncover the emerging trends and conversations that are defining consumer tech in 2022.

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The Strategic Handbook on Brand Authenticity: How to Grow, Manage, and Protect Your Brand

Explore how to create meaningful connections that are both authentic and attuned to the voice of the customer.

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Unlocking More From Your Sales Team: Social Selling for B2B Brands

Learn how to supercharge your strategy, connect sales teams, and increase lead conversion rates up to 2x with the right social selling tools.

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Publish, Engage, Unify: 18 Ways to Fuel Your Social Media Strategy

Learn how a unified approach to publishing and engagement helps you spend less time on execution and more on brand strategy — while driving better results.

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Customer Care in 2022: Five predictions for the Unified Contact Center of Tomorrow

In this ebook, explore 5 trends in customer care for 2022 and key considerations for future-proofing your contact center strategy. Get started today.

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How to Resolve Issues Faster with the Right AI-Powered Routing Strategy

Read the ebook to learn how to provide personalized interactions and resolve customer issues faster with the right AI-powered routing strategy.

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Turning Employees Into Your Best Brand Advocates: 3 Steps to Amplify Your Reach by Empowering Your Staff

Learn how to build an advocacy program to encourage your employees to become your strongest brand ambassadors. Download our eBook today!

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5 Ways to Improve Customer Response Times — and Your Bottom Line

Learn how to delight your customers with instant support — without overwhelming your care agents.

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Point Solution Chaos APAC

Discover how siloed data is keeping enterprises in Asia-Pacific from delivering great CX — and strategies to avoid these point solution pitfalls.

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Media and Entertainment Industry Benchmarking Report for Digital Unified-CXM

Explore how industry leaders are capitalizing on emerging digital technology and trends to drive a competitive advantage.

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Pharmaceutical Industry Benchmarking Report for Digital Unified-CXM

Explore how the pharmaceutical industry is leveraging omnichannel Unified-CXM strategies to create personalized customer experiences.

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Food and Beverage Industry Benchmarking Report for Digital Unified-CXM

Explore an in-depth analysis of how industry leaders are embracing transformational CX at scale — and key insights on advancing your own Unified-CXM strategy.

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Tech Industry Benchmarks Report for Digital CX & Social

Unlock new insights into how brands are advancing digital customer experiences — and why a unified strategy is a competitive advantage.

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Retail Industry Benchmarking Report for Digital Unified-CXM

Explore how the industry is driving personalized customer experiences — and the metrics and insights that can drive better CX performance.

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CX Unifiers: Lessons from 5 of Forbes’ World’s Most Influential CMOs

For the 5th straight year, Sprinklr has partnered with Forbes to provide the insights and analysis that power its annual list of the World’s Most Influential CMOs.

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Transforming Your Omni-Channel Marketing Strategy in 2021

Download this free ebook to learn how to build a unified omni-channel strategy with 17 essential capabilities for driving growth.

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Better Together: Sprinklr and LinkedIn eBook

Discover how to boost ROAS and outperform your previous advertising efforts with the most powerful combo for B2B.

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Boost CX Success with a Unified Approach

New findings from Forrester Consulting reveal what companies must overcome to deliver great customer experiences — and why unified CXM platforms deliver a competitive advantage

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The Product Insights Playbook

The Product Insights Playbook is your guide to growing your business by harnessing the power of Product Insights and the world's only Unified-CXM platform.

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The Essential Guide to AI for Customer Service

AI can help you solve customer problems earlier, scale solutions wider, and supercharge your agents to resolve issues in a flash — but it's also complicated. If you're serious about bringing your operations into the digital age, where do you start?

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Visual Report: Solving the Top 3 Social Sales Challenges for Financial Services

Sprinklr has pulled together the data you need to know about the risks and rewards of social sales.

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3 Steps to Transform Your Customer Experience with Social Listening

Learn how social listening, AI-driven insights, and democratizing data can make your customers happier

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3 Steps to Transform Your Customer Experience with AI-Driven Insights

Learn how omni-channel listening, AI-driven insights, and democratizing data can make your customers happier

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Customer Care: Build a Strategy for Today’s Customers

Get the handbook and build a strategy that enables you to increase customer satisfaction, reduce churn, and decrease costs.

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Sprinklr Marketing Strategic Handbook

Download Sprinklr Marketing Strategic Handbook for a primer in the principles of sprinklr marketing, including how to best engage your customers and manage campaigns across your enterprise.

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eBook: Driving Excellence in Twitter Customer Care

Download this exclusive report to see the best of the best: The brands that are defining the standard of excellence in Twitter care across 10+ industries, and the strategies they’re leveraging to drive value for their businesses and customers.  

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Coaching Care Agents: 8 Tips We’ve Learned from Our Customers & Analysts

We asked global brands we work with and analysts at Forrester and McKinsey to share their insights on how to coach care agents successfully — what works, and what doesn’t.

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Twitter Customer Care in a 24/7 World

Sprinklr and X, formerly Twitter partnered to analyze global customer care conversations on X, formerly Twitter and create the inaugural report on best practices.

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