80+ CPG brands have grown to become
household names with Sprinklr

Make the most of Sprinklr's Unified-CXM platform to stay ahead of disruptive trends,
build great products and win consumer love.

CPG Hero Media

Sprinklr enables CPG brands from across the world to lead with listening

L'Oreal logo
Marico Color
Jimmy Choo
Kneipp Color

Sprinklr Insights has helped us centralize and democratize our social data. Our digital marketing, research and development, consumer insights, and consumer care teams across the region — all use it to monitor consumer behavior in real time. They then use that data to drive the business forward and create authentic, on-brand experiences.

Sean McLintock

Director Data and Analytics

The Arnott’s Group

Brand and Consumer InsightsPersonalized Social EngagementBrand Reputation and Crisis ProtectionOmnichannel Marketing and D2C CommerceDigital-first Consumer Service

Brand and Consumer Insights

Leverage data from 30+ social media and 500+ review sources to get real-time insights

Improve products, drive R&D and benchmark against competitors by listening to millions of conversations and leveraging 200+ billion historical messages.
Brand and Consumer Insights

Product feedback

Product and market expansion

Competitor analysis

Tweak products based on real-time consumer feedback

Leverage industry-leading AI and NLP to capture genuine consumer feedback. Identify popular variants and improvements in product attributes, pricing and packaging.

Product feedback

Personalized Social Engagement

Increase social engagement by up to 180% with personalised interactions

Create more meaningful interactions by tailoring social engagement to suit individual preferences and build a greater sense of loyalty and trust.

Enhance brand perception

Ensure compliance

Increase brand loyalty

Leverage CPG-specific NLP models to strengthen brand perception

Use CPG-specific NLP models to track consumers’ interests and publish content that aligns with their beliefs. Address negative reviews and pass them to the right teams for resolution.

Enhance brand perception

Brand Reputation and Crisis Protection

Safeguard your brand amid changing consumer preferences and market dynamics

Detect, analyze and respond to brand crises optimally with an AI-powered 360° view, real-time alerts and automated workflows.

Manage brand reputation

Mitigate crisis

Monitor impact of crises

Leverage advanced sentiment analysis to align with consumer preferences

By closely monitoring mentions on traditional and digital channels, get a better understanding of consumer sentiment across your categories, products, brands, logos and points of sale.


Omnichannel Marketing and D2C Commerce

Boost revenue by up to 185% by launching your D2C channel using conversational commerce

Build a robust digital infrastructure to market and sell directly to consumers. Consolidate marketing campaigns across paid, owned and earned media to maximize returns on your marketing spend.

Integrate your product catalog

Improve ROAS

Manage influencers

Sell directly to consumers with a dynamic product catalog

Set up conversational journeys across apps, live chat as well as 30+ messaging and social channels to create premium commerce experiences.


Digital-first Consumer Service

Delight your consumers, retailers and channel partners with personalized support

Unify your consumer experience across 30+ channels to have context-rich conversations, reduce consumer effort and improve loyalty.

Offer self-service

Improve agent performance

Discover purchase intent

Empower consumers and retailers to find answers fast

Create an SEO-optimized knowledge base for your consumers, retailers and support agents. Provide easy access to brand-approved content for product information, how-tos and other FAQs.


Ready to lead with listening?

Try Sprinklr.

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