80+ CPG brands have grown to become
household names with Sprinklr
Make the most of Sprinklr's Unified-CXM platform to stay ahead of disruptive trends,
build great products and win consumer love.
Sprinklr enables CPG brands from across the world to lead with listening
Sprinklr Insights has helped us centralize and democratize our social data. Our digital marketing, research and development, consumer insights, and consumer care teams across the region — all use it to monitor consumer behavior in real time. They then use that data to drive the business forward and create authentic, on-brand experiences.
Director Data and Analytics
The Arnott’s Group
Brand and Consumer Insights
Leverage data from 30+ social media and 500+ review sources to get real-time insightsImprove products, drive R&D and benchmark against competitors by listening to millions of conversations and leveraging 200+ billion historical messages.
Product and market expansion
Leverage industry-leading AI and NLP to capture genuine consumer feedback. Identify popular variants and improvements in product attributes, pricing and packaging.
Personalized Social Engagement
Increase social engagement by up to 180% with personalised interactionsCreate more meaningful interactions by tailoring social engagement to suit individual preferences and build a greater sense of loyalty and trust.
Enhance brand perception
Increase brand loyalty
Use CPG-specific NLP models to track consumers’ interests and publish content that aligns with their beliefs. Address negative reviews and pass them to the right teams for resolution.
Brand Reputation and Crisis Protection
Safeguard your brand amid changing consumer preferences and market dynamicsDetect, analyze and respond to brand crises optimally with an AI-powered 360° view, real-time alerts and automated workflows.
Manage brand reputation
Monitor impact of crises
By closely monitoring mentions on traditional and digital channels, get a better understanding of consumer sentiment across your categories, products, brands, logos and points of sale.
Omnichannel Marketing and D2C Commerce
Boost revenue by up to 185% by launching your D2C channel using conversational commerceBuild a robust digital infrastructure to market and sell directly to consumers. Consolidate marketing campaigns across paid, owned and earned media to maximize returns on your marketing spend.
Integrate your product catalog
Set up conversational journeys across apps, live chat as well as 30+ messaging and social channels to create premium commerce experiences.
Digital-first Consumer Service
Delight your consumers, retailers and channel partners with personalized supportUnify your consumer experience across 30+ channels to have context-rich conversations, reduce consumer effort and improve loyalty.
Improve agent performance
Discover purchase intent
Create an SEO-optimized knowledge base for your consumers, retailers and support agents. Provide easy access to brand-approved content for product information, how-tos and other FAQs.