Sprinklr for CPG brands

7 of the top 10 CPG brands have grown to become household names with Sprinklr

Make the most of Sprinklr's Unified-CXM platform to stay ahead of disruptive trends, build great products and win consumer love.

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Sprinklr enables CPG brands from across the world to lead with listening

Loreal logoRefresh - Henkel Refresh - MaricoRefresh - KneippReview - FerraraMoen logo

Social has become a foundational part of the customer experience for Moen. In the age of connected, empowered consumers, it’s important for our team to have the right technology in place to help us prioritize customer experience. Sprinklr provides us with the data insights and team efficiencies to develop strategies that align with Moen’s business goals.

Global Marketing Director
Alan Gravely,
Global Marketing Director
, Moen
Refresh - Moen
How Moen became a leader in style, service and social
Recognizing the need to revamp and improve their customers’ social experiences, Moen wanted to find a tool to expedite and collaborate on work across customer care and advertising teams.
Read Story

It just goes to show the power of a tweet turning into a trend, turning into an in-real-life activation. And if we didn't have our Sprinklr tool, there's no way we would've ever seen this.

Senior Director of Media, Content and Public Relations
Brian Camen,
Senior Director of Media, Content and Public Relations
, Ferrara
Review - Ferrara
Ferrara Candy connects with fans to make every sweet snacking moment memorable
In 2019, Ferrara implemented Sprinklr’s Unified Customer Experience Management (Unified-CXM) platform. Since then, Ferrara teams have worked to create a consistent, premium and fun experience for Ferrara candy fans across all customer touchpoints.
Read Story

Social has become a foundational part of the customer experience for Moen. In the age of connected, empowered consumers, it’s important for our team to have the right technology in place to help us prioritize customer experience. Sprinklr provides us with the data insights and team efficiencies to develop strategies that align with Moen’s business goals.

Global Marketing Director
Alan Gravely,
Global Marketing Director
, Moen
Refresh - Moen
How Moen became a leader in style, service and social
Recognizing the need to revamp and improve their customers’ social experiences, Moen wanted to find a tool to expedite and collaborate on work across customer care and advertising teams.
Read Story

It just goes to show the power of a tweet turning into a trend, turning into an in-real-life activation. And if we didn't have our Sprinklr tool, there's no way we would've ever seen this.

Senior Director of Media, Content and Public Relations
Brian Camen,
Senior Director of Media, Content and Public Relations
, Ferrara
Review - Ferrara
Ferrara Candy connects with fans to make every sweet snacking moment memorable
In 2019, Ferrara implemented Sprinklr’s Unified Customer Experience Management (Unified-CXM) platform. Since then, Ferrara teams have worked to create a consistent, premium and fun experience for Ferrara candy fans across all customer touchpoints.
Read Story

Brand and Consumer Insights

Leverage data from 30+ social media and 500+ review sources to get real-time insights

Improve products, drive R&D and benchmark against competitors by listening to millions of conversations and leveraging 200+ billion historical messages.

Tweak products based on real-time consumer feedback

Leverage industry-leading AI and NLP to capture genuine consumer feedback. Identify popular variants and improvements in product attributes, pricing and packaging.

Sprinklr Product Insights dashboard for CPG brands

Use AI to create groundbreaking innovations

Use advanced AI clustering to discover unmet consumer needs, health demands and environmental and sustainability trends. Leverage these insights to drive product innovation and identify new market opportunities for growth.

Sprinklr word cloud for CPG brands

Understand how your brand compares to competitors

Monitor your competitors' social media presence, and track product launches, marketing campaigns and consumer feedback to identify market gaps. Spot new challengers in your market early on.

competitive benchmarking of CPG brands with Sprinklr

Personalized Social Engagement

Increase social engagement by up to 180% with personalised interactions

Create more meaningful interactions by tailoring social engagement to suit individual preferences and build a greater sense of loyalty and trust.

Leverage CPG-specific NLP models to strengthen brand perception

Use CPG-specific NLP models to track consumers’ interests and publish content that aligns with their beliefs. Address negative reviews and pass them to the right teams for resolution.

Sprinklr NLP for CPG brands

Ensure on-brand engagement across geographies

Maintain brand consistency across hundreds of social media handles, spanning multiple countries, languages, brands and sub-brands, with a global framework for governance and moderation.

Sprinklr governance and moderation

Build stronger customer connections with online communities

Build communities where customers can seek support, offer feedback, share positive experiences and recommend products. Educate followers on ingredients, packaging and sustainability efforts, and offer loyalty rewards.

Sprinklr communities for CPG brands

Brand Reputation and Crisis Protection

Safeguard your brand amid changing consumer preferences and market dynamics

Detect, analyze and respond to brand crises optimally with an AI-powered 360° view, real-time alerts and automated workflows.

Leverage advanced sentiment analysis to align with consumer preferences

By closely monitoring mentions on traditional and digital channels, get a better understanding of consumer sentiment across your categories, products, brands, logos and points of sale.

Sprinklr media monitoring for CPG industry

Mitigate media crises with AI-powered alerts

React quickly to potential product recalls, product contamination, packaging issues, health and safety complaints and false advertising claims by setting up an end-to-end crisis management system.

Crisis management for CPG brands with Sprinklr

Monitor crises with easy-to-use dashboards

Leverage our out-of-the-box crisis monitoring dashboards to monitor public sentiment, track influential voices and identify key stakeholders.

Sprinklr crisis monitoring dashboards for CPG brands

Omnichannel Marketing and D2C Commerce

Boost revenue by up to 185% by launching your D2C channel using conversational commerce

Build a robust digital infrastructure to market and sell directly to consumers. Consolidate marketing campaigns across paid, owned and earned media to maximize returns on your marketing spend.

Sell directly to consumers with a dynamic product catalog

Set up conversational journeys across apps, live chat as well as 30+ messaging and social channels to create premium commerce experiences.

Sprinklr conversational commerce for CPG industry

Run effective and brand-compliant campaigns

Streamline your campaign workflows and run on-brand campaigns globally. Use CPG-specific AI models to optimize budgets, bids and creative assets.

Sprinklr marketing and advertising dashboard for CPG brands

Discover and grow your influencer community with AI

Find the right influencers for your products and categories by leveraging AI to search across multiple topics, content themes and social channels.

Influencer management with Sprinklr

Digital-First Consumer Service

Delight your consumers, retailers and channel partners with personalized support

Unify your consumer experience across 30+ channels to have context-rich conversations, reduce consumer effort and improve loyalty.

Empower consumers and retailers to find answers fast

Create an SEO-optimized knowledge base for your consumers, retailers and support agents. Provide easy access to brand-approved content for product information, how-tos and other FAQs.

Knowledge base for CPG retailers

Leverage AI to help agents

Provide agents with a 360° view of consumers across 30+ digital and traditional channels. Help them identify similar cases and surface relevant workflows and knowledge articles to deliver fast, effective resolutions.

Sprinklr agent dashboard

Transfer purchase queries to sales

Tap into purchase intent data from public data sources and consumer support conversations, and route messages to your sales teams.

Sprinklr social listening for CPG brands

Ready to lead with social listening? Try Sprinklr.