SPRINKLR FOR CPG BRANDS
CPG brands that can truly listen to consumers grow to become household names
Access unique, real-time consumer and market insights from channels that matter. Stay ahead of disruptive trends, build great products and win consumer love.
Sprinklr enables CPG brands across the world to lead with listening
Sprinklr Insights has helped us centralize and democratize our social data. Our digital marketing, research and development, consumer insights, and consumer care teams across the region — all use it to monitor consumer behavior in real-time. They then use that data to drive the business forward and create authentic, on-brand experiences.
Sean McLintock
Director Data and Analytics
The Arnott’s Group
Brand and Consumer Insights
Leverage external data to get real-time brand, consumer, and market insights
CRMs and CDPs limit your understanding of consumers to only internal data sources. Get comprehensive consumer insights by listening to millions of conversations and 200 billion historical messages across 30+ digital channels. Discover unmet needs and validate your business decisions by turning data into actionable insights.
Understand the voice of the consumer to inform your product strategy
Understand how consumers feel about your product by capturing experience data and product feedback from review sites, social media, and other digital channels.
Personalized Social Engagement
Build brand equity through personalized consumer engagement
Consumers prefer online and social media as their channel of contact and engagement. Gather consumer insights on one unified platform, and build deeper relationships through personalized, 1:1 engagement at scale.
Keep your brands’ sentiment positive by publishing content that resonates
Track your consumers’ interests by gathering frequent mentions and topics they discuss on social media. Create content that aligns with their beliefs and publish across paid, owned and earned channels.
Brand Reputation, Crisis Protection
Safeguard your brand amid changing consumer preferences and market dynamics
Today's consumers prefer to buy from brands that align with their beliefs and values. Understand what matters to consumers and underscore your brand value and purpose. And protect your carefully-built brand by mitigating crises with AI-powered 360° view, real-time alerts, and automated workflows.
Use media monitoring to learn changing consumer perceptions and preferences
Build a brand that consumers relate to by monitoring mentions on news, blogs, print, broadcasts, radio, and digital channels. Use AI-powered, 360° view to track preferences and emphasize your position as a brand with a strong purpose.
Omnichannel Marketing and D2C Commerce
Establish your direct-to-consumer (D2C) channel and run omnichannel campaigns
Build a robust digital infrastructure to market and sell directly to consumers (D2C). Consolidate marketing campaigns across paid, owned, and earned media, and maximize returns on your marketing spends.
Sell directly to consumers with dynamic CPG product catalog and social ads
Develop your own digital platform to sell, and deliver premium experiences to consumers at every touchpoint. Set up conversational journeys across messaging, live chat, social, and app channels.
Digital-first Consumer Service
Delight your consumers, retailers, and channel partners with personalized support
Your consumers, retailers, and channel partners expect digital-first and prompt support. Unify your consumer experience across 30+ channels to have context-rich conversations, reduce consumer effort, and improve loyalty.
Use AI-powered self-serve to empower consumers and retailers to find answers fast
Create an SEO-optimized knowledge base for your consumers, retailers, and support agents; provide access to brand-approved content for how-tos, troubleshooting and other FAQs.
Become an end-to-end insights-driven CPG company with Sprinklr
Sprinklr prioritizes and adheres to security and data regulatory compliance to protect your brand by building checks according to industry standards. Learn more.
Learn more about the latest trends in the CPG industry
Impact report: Supply chain disruption across industries
A global crisis can derail even the best-laid plans. How well companies respond to and build resilience against disruption depends largely on how quickly they can access and analyze vital information.
Social Customer Care Bench-marking Report: Industry Leaders
Discover how your company’s customer service on social media stacks up against 13K top companies — and learn from brands that lead.
