AI
“ Think of AI like a supercharged customer service ninja who's always there in the background, working 24x7.”
Prithiviraj Surendranath
Director, Solutions Consulting APAC, Sprinklr

Summary
Forrester's recent findings highlight that delivering a seamless, cohesive experience across all customer-facing teams can significantly boost customer lifetime value and revenue.
So, how can brands achieve this?
AI is the key, according to Prithviraj Surendranath, Director of Solutions Consulting at Sprinklr.
In this video, Prithvi shares insights on:
- How brands can effectively adopt AI across all their front-office teams
- The benefits AI offers to customer service agents
- How brands can measure the ROI of AI adoption