MARKETING
“AI enables us to get data to our leadership team in just 15 minutes, especially during a crisis.”
Susana Rosa
Social Media Expert, Roche
Summary
Discover how Roche's digital marketing team improved brand reputation and responded faster to crisis by adopting AI tools for social listening and management.
Get actionable insights from Susana Rosa on:
- How to use AI-powered social listening for crisis prediction and management
- How to use AI to respond faster during a crisis
- How to use AI to safeguard brand reputation during a crisis
Watch the video to learn how you can handle brand crisis effectively with AI.
