“AI enables us to get data to our leadership team in just 15 minutes, especially during a crisis.”

Susana Rosa
Social Media Expert, Roche
Video Hero Image Susana Rosa


How to Use AI for Crisis Management

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Discover how Roche's digital marketing team improved brand reputation and responded faster to crisis by adopting AI tools for social listening and management. 
Get actionable insights from Susana Rosa on:

  • How to use AI-powered social listening for crisis prediction and management
  • How to use AI to respond faster during a crisis
  • How to use AI to safeguard brand reputation during a crisis

Watch the video to learn how you can handle brand crisis effectively with AI.