"There’s a huge dissonance between what we’re okay with as consumers and what we do as marketers"

Summary
What does it take to build exceptional customer experiences that keep customers coming back, and how can brands balance growth with authentic customer relationships?
Join CX expert Eli Weiss (known as "The CX Guy") as he explores:
- Why the bar for customer experience is surprisingly low and how small gestures can create memorable "wow" moments that turn customers into brand advocates
- The dangerous disconnect between marketing promises and what brands actually deliver—and why this misalignment ruins customer relationships
- How excessive customer messaging damages brand reputation, and why proper segmentation is the key to respectful, effective communication
- Why both B2B and DTC brands often fail to truly understand their customers' needs and expectations
- The critical importance of genuine empathy and authentic human connection in customer interactions
Tune in to discover practical frameworks for enhancing your CX strategy, learn why Eli went from being a "Yotpo hater" to becoming their VP of Customer Retention, and hear candid insights about why most brands aren't talking to their customers enough—and the simple solutions that can transform your retention rates.
Episode Insights








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Customer Happiness: Proven Strategies to Delight and Retain Your Customers
Measuring customer happiness reveals how people feel about your brand during customer interactions—it's the emotional connection that turns buyers into loyal advocates. Here’s how.
What Are AI Agents and Their Role in Modern Enterprises?
The 2025-26 workforce will blend humans with autonomous AI agents that plan, decide, and learn independently—far beyond today's assistive tools requiring constant direction. Here’s how to stay ahead of the curve.
Customer Experience Analytics: How to Analyze and Improve
In today's digital world, customers hold the power with alternatives just a tap away—making how your brand makes them feel at every interaction the true competitive advantage.
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