"People will remember how you made them feel, not the words you spoke. The best brands excel at this"

CX-WISE Podcast
Trust, Transparency and Transformation in CX: Joy Corso on Finding Your Golden Nugget
Summary
Joy Corso, Chief Administrative Officer at Sprinklr, shares her wealth of experience in creating exceptional customer experiences through the integration of marketing, talent, and culture. Corso explores:
- The inseparable connection between brand reputation and customer experience
- How to build trust through transparency and operational rigor during times of organizational change
- The critical balance between employee experience and customer obsession
- How AI should enhance rather than replace human connection in customer interactions
- The power of brand storytelling to evoke emotion and clarify complex offerings
Tune in to discover how integrating marketing with culture and talent initiatives can create refreshing customer experiences that drive business transformation.
Episode Insights






Articles

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How to Better Integrate AI, CX and Data to Enhance Business Growth
Discover how AI, CX, and data integration transforms businesses through better customer engagement and streamlined operations. Learn the benefits, steps, and solutions to common challenges. Read our blog to stay competitive!
What is Agentic AI and How Can it Help Enterprises
Customer service is a balancing act: speed vs. personalization, efficiency vs. empathy. With Agentic AI, you can have it all—AI that understands, adapts, and acts with purpose, enhancing CX.
Customer Service Leadership: Top 10 Essential Skills
Exceptional customer service goes beyond tools and processes—it's about how well they are designed, executed, and refined. The key difference lies in strong leadership that drives continuous improvement and sets a higher standard for customer satisfaction.
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