"Consistency and harmony between brand identity and CX across touchpoints is crucial for a unified experience. "

Summary
Lisha Perez, Partnership Lead at LinkedIn's B2B Institute, breaks down how brands can stand out and create impact in today's dynamic B2B landscape. Perez details:
- The connection between brand building and customer experience, and its importance in the age of AI
- How to effectively measure the success of brand campaigns
- The role of creativity in making a brand distinctive
- The best ways brands can connect with potential customers on LinkedIn
- How brands can effectively establish strong connections with their audience in the era of one-second TikToks and Reels
Tune in to harness the power of brand building and storytelling for effective customer experience.
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AI reshapes customer experience through automated interactions, improved efficiency, and personalized engagement. It boosts satisfaction and loyalty while enabling data-driven decisions, balancing technology with human connection

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Discover how AI, CX, and data integration transforms businesses through better customer engagement and streamlined operations. Learn the benefits, steps, and solutions to common challenges. Read our blog to stay competitive!

How AI powers Revenue Generation in Contact Centres
AI reshapes customer experience through automated interactions, improved efficiency, and personalized engagement. It boosts satisfaction and loyalty while enabling data-driven decisions, balancing technology with human connection
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Role of AI in Customer Service for Large Corporations [2025]
AI reshapes customer experience through automated interactions, improved efficiency, and personalized engagement. It boosts satisfaction and loyalty while enabling data-driven decisions, balancing technology with human connection
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