CX
EPISODE 23

"Consistency and harmony between brand identity and CX across touchpoints is crucial for a unified experience. "

Lisha Perez
Partnership Lead, The B2B Institute, LinkedIn
Consistency and harmony between brand identity and CX across touchpoints is crucial for a unified experience.

CX-WISE Podcast

The LinkedIn Cheat Code to B2B Success ft. Lisha Perez

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Summary

Lisha Perez, Partnership Lead at LinkedIn's B2B Institute, breaks down how brands can stand out and create impact in today's dynamic B2B landscape. Perez details:  

  • The connection between brand building and customer experience, and its importance in the age of AI 
  • How to effectively measure the success of brand campaigns 
  • The role of creativity in making a brand distinctive 
  • The best ways brands can connect with potential customers on LinkedIn 
  • How brands can effectively establish strong connections with their audience in the era of one-second TikToks and Reels

Tune in to harness the power of brand building and storytelling for effective customer experience. 

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