“Every CX interaction is a chance to rebuild trust, and leave the relationship stronger than you found it.”
CX-WISE Podcast
CX Transformation Starts with Trust: Lessons from Sprinklr’s CEO Rory Read
Summary
What does CX transformation really look like and why does trust matter now more than ever?
In this episode of CX-WISE, Sprinklr CEO Rory Read shares how brands can move beyond fragmented, transactional interactions to deliver unified customer experiences across every channel.
From the paradox of a hyperconnected yet disconnected world to the role of native AI in creating a single voice of the customer, Rory explains why Unified-CXM is the next big differentiator for global enterprises.
You’ll learn:
- Why extraordinary CX starts with trust—and how brands can rebuild it faster than they think
- How Sprinklr’s unified platform helps iconic brands scale CX transformation across social, digital, and contact centers
- Why balancing efficiency with empathy is critical in an AI-driven era
Tune in for real-world examples, leadership lessons and actionable insights to help your brand embrace Unified-CXM and deliver experiences that truly connect.
Episode Highlights
Episode Insights
Articles
Customer Happiness: Proven Strategies to Delight and Retain Your Customers
Measuring customer happiness reveals how people feel about your brand during customer interactions—it's the emotional connection that turns buyers into loyal advocates. Here’s how.
What Are AI Agents and Their Role in Modern Enterprises?
The 2025-26 workforce will blend humans with autonomous AI agents that plan, decide, and learn independently—far beyond today's assistive tools requiring constant direction. Here’s how to stay ahead of the curve.
Customer Experience Analytics: How to Analyze and Improve
In today's digital world, customers hold the power with alternatives just a tap away—making how your brand makes them feel at every interaction the true competitive advantage.
Customer Happiness: Proven Strategies to Delight and Retain Your Customers
Measuring customer happiness reveals how people feel about your brand during customer interactions—it's the emotional connection that turns buyers into loyal advocates. Here’s how.
What Are AI Agents and Their Role in Modern Enterprises?
The 2025-26 workforce will blend humans with autonomous AI agents that plan, decide, and learn independently—far beyond today's assistive tools requiring constant direction. Here’s how to stay ahead of the curve.
Customer Experience Analytics: How to Analyze and Improve
In today's digital world, customers hold the power with alternatives just a tap away—making how your brand makes them feel at every interaction the true competitive advantage.
Discover More Podcasts
Leading with Purpose: Vincent Lacsamana on designing CX that starts with Why
WATCH NOW
Leading with Purpose: Vincent Lacsamana on designing CX that starts with Why
WATCH NOWWant to share your CX wisdom with the world?