AI for Content Marketing: 3 Biggest Advantages and 11 Key Tools

Karishma Borkakoty

May 16, 202411 min read

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In the ever-evolving realm of content marketing, where the daily routine involves juggling tasks like market research, content creation and SEO, maintaining your competitive edge is non-negotiable. Falling behind in these aspects means giving your competitors the chance to take the lead. This is precisely where AI-powered content marketing tools step in as true allies.

Driven by intuitive AI, these tools bring the swiftness and efficiency of automation to the table, thereby helping you manage a multitude of content marketing tasks seamlessly.  

Considering all the ways that AI can up your game, today, we’ll be covering its top three pros in content marketing and highlighting the 11 best AI content marketing tools you ought to be using as a marketer and content creator.

So, let’s get started.

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Table of Contents

What is AI content marketing?

AI content marketing refers to the use of artificial intelligence (AI) programs and techniques in content marketing strategies. This includes creating and optimizing content, personalizing marketing content, analyzing customer data and improving SEO.

AI tools in content marketing help you understand and predict consumer behaviors, automate repetitive tasks, generate content ideas and provide insights for strategic decision-making.

And while humans are skilled writers, they can't consistently come up with excellent ideas without experiencing fatigue. However, AI content writing tools can generate a ton of content ideas in no time.

3 biggest advantages of using AI for content marketing

  • If you're involved in creating and managing digital content, AI content creation can be a game-changer for you.  

  • As a content writer, it helps you regularly come up with fresh ideas. If you're a digital marketer, AI streamlines the creation of SEO-friendly content.  

  • For social media managers, it's great for producing consistent, engaging posts. And if you run a small business, AI content marketing tools allow you to create quality content without needing a big team.  

Essentially, AI simplifies your content creation process and saves you time while maintaining quality, making it an invaluable tool for enhancing your marketing efforts.

On that note, let’s explore the benefits AI can bring to different marketing roles.

Benefits for content marketers: Increasing search engine visibility and engaging audiences

As a content writer or marketer, you can use AI for efficient keyword research and SEO optimization to boost your content's visibility on search engines.  

AI tools help identify trending topics and find gaps in existing content, ensuring that you create relevant and engaging material. Additionally, AI's language translation capability extends your content’s potential reach to a wider audience, making it more inclusive and accessible.

Benefits for social media teams: Automating tasks and enhancing audience engagement 

As part of a social media team, you can harness AI to manage routine tasks like scheduling social media posts, which frees you to focus on creative and strategic work. AI analyzes social trends and user behaviors, helping you create content that really speaks to your audience. This not only boosts engagement but also extends your content's reach. In short, AI becomes a strategic partner, enhancing your ability to connect with and captivate your audience.

Interesting Read: Social Media Marketing: The Beginner's Guide 2024

Benefits for marketing managers: Gaining strategic insights for informed decision-making

For marketing managers, AI offers advanced social media analytics and critical insights for strategic planning. You'll get a clear picture of how well your campaigns are working, what your customers are really interested in and the upcoming market trends. This detailed information is vital for planning your social media marketing strategies and allocating your budget effectively. It also helps ensure that you're making the most informed and strategic decisions for your business's success.

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11 AI tools to streamline your content marketing workflow

Today, AI-driven tools have become essential for marketing success. AI in content marketing is no longer a trend but a critical component for increasing efficiency, accuracy and audience engagement. These AI tools are instrumental in developing social media content strategies that align with business objectives and respond to market trends.

As such, let's delve into some of the best AI content marketing tools that are transforming content marketing as we know it and streamlining entire workflows.

AI content marketing tools you must try in 2024: 

Read More: Artificial Intelligence (AI) in Marketing: Examples and Use cases

AI tools for content creation and editing

1. ChatGPT by OpenAI: An advanced AI language model capable of generating human-like text, this tool is helpful in creating a wide range of written content. It’s ideal for article drafting, creative writing and marketing copy.

ChatGPT's homepage

Use ChatGPT for

  • Generating creative writing, blog posts and articles

  • Creating dialogue and scripts for podcasts or videos

  • Drafting and editing marketing copy

Not the best for:  

  • Highly technical or specialized content where expert knowledge is crucial 

  • Situations requiring up-to-the-minute information, as ChatGPT's knowledge is dated 

Free or paid?

It’s primarily a subscription-based service with various tiers (free and paid) catering to different usage levels.

2. Jasper.ai: This tool is an AI writing assistant designed to help in creating high-quality content quickly. It's perfect for marketing copy, blog posts and email campaigns.

ai's home page

Use Jasper.ai for

  • Crafting engaging and persuasive marketing copy 

  • Generating blog post ideas and outlines 

  • Writing email marketing campaigns and social media posts 

Not the best for:  

  • Deeply analytical or research-intensive articles 

  • Content requiring personal experiences or unique viewpoints 

Free or paid?  

There are a range of paid plans, from basic to advanced, that are tailored to different content creation needs.

3. Grammarly: This is a popular AI-powered writing tool designed to enhance the quality of written content. It provides real-time grammar, punctuation and style checks, making it ideal for professional and personal writing.

Grammarly's home page

Use Grammarly for:  

  • Improving grammar and punctuation in any writing 

  • Enhancing style and tone to make your writing more effective 

  • Checking for plagiarism in academic or professional work 

Not the best for:  

  • Replacing a professional human editor for highly stylistic or creative writing 

  • Writing that requires a deep contextual understanding of cultural nuances 

Free or paid?  

There is a free version for basic checks, and there are paid plans for advanced features like style, tone and plagiarism checks.

AI tools for content distribution

1. Sprinklr: The content marketing platform (CMP) by Sprinklr enables efficient management and dissemination of content across over 30 digital channels from a unified, centralized hub. This seamless integration of channels not only speeds up production times but also offers clear visibility into the content creation process, ensuring consistent messaging across various platforms.

Sprinklr's content marketing platform (CMP) dashboard

Use Sprinklr for:

  • Boosting campaign performance with AI-powered insights and real-time industry data  

  • Syncing global marketing efforts with unified calendars for cross team collaboration 

  • Simplifying content approval and reducing risk with automated moderation 

Not the best for:  

For businesses seeking straightforward tools solely for content scheduling and basic analytics, Sprinklr's extensive features may exceed their requirements.

Free or paid?  

Sprinklr operates on a paid subscription model, offering customized pricing based on the specific needs and scale of each business.

2. Buffer: This is a software application for managing social media content. It helps with the scheduling, posting and analyzing of social media posts across multiple platforms.

Buffer's home page

Use Buffer for:  

  • Scheduling and publishing content across multiple social media platforms 

  • Analyzing social media performance and engagement 

  • Planning and collaborating on social media campaigns 

Not the best for:  

Free or paid?  

There is a free plan with basic functionalities and several paid options for more comprehensive features.   

3. ContentStudio: This tool facilitates content discovery and social media management, enabling marketers to stay ahead of trends and optimize their online presence.

ContentStudio's homepage

Use ContentStudio for:  

  • Discovering trending content and insights for content strategy 

  • Automating and managing social media and blog posts 

  • Collaborating with teams for content planning 

Not the best for:  

  • Users needing only a basic scheduling tool 

  • Generating granular insights about individual social media platforms 

Free or paid? 

This is a paid service with different plans based on business size and content requirements.

AI tools for SEO and keyword research

1. Ahrefs: This tool provides in-depth analysis for your SEO strategy, including backlink analysis and keyword research, which is crucial for optimizing your brand’s digital presence and outranking competitors.

Home page of Ahrefs

Use Ahrefs for:  

  • Comprehensive backlink analysis and monitoring

  • Keyword research and tracking for SEO campaigns

  • Site audits to identify SEO issues

Not the best for:  

  • Beginners looking for a simple, easy-to-use tool 

  • Businesses with a very limited budget for SEO tools 

Free or paid? 

It offers several paid subscription levels, each providing an array of SEO tools and features.

2. SEMrush: This is an all-in-one marketing toolkit for digital marketing professionals, and it includes features for SEO, PPC, content, social media and market research.

Use SEMrush for:  

  • Competitive analysis and market research 

  • SEO and PPC keyword research and tracking 

  • On-page SEO audits and content marketing analysis 

Not the best for:  

  • Small-scale or personal websites with minimal SEO needs 

  • Users who need only basic keyword research tools 

Free or paid?

It includes a basic free version and multiple paid plans for advanced SEO and marketing needs.

3. Ubersuggest: A free SEO tool by Neil Patel, it offers keyword suggestions, SEO audit reports and backlink data.

Ubersuggest's home page

Use Ubersuggest for:  

  • Generating new keyword ideas and content topics 

  • Basic SEO analysis and site audits 

  • Tracking keyword rankings and domain metrics 

Not the best for:  

Free or paid?

It offers both a free version for basic SEO insights and paid plans for more comprehensive tools.

AI tools for creating social media posts

1. Lumen5: This platform leverages AI to transform text content into engaging video stories, which go a long way in enhancing social media engagement. Lumen5 is particularly useful for translating marketing messages into visually compelling narratives.

Lumen5's home page

Use Lumen5 for:  

  • Turning blog posts or text content into engaging videos 

  • Creating social media videos with minimal effort 

  • Automated video creation with AI assistance 

Not the best for:  

  • High-end, professional video production 

  • Custom animation or advanced video editing 

Free or paid?  

It offers a basic free plan and several paid options for enhanced video creation features.

2. Canva: This is an intuitive design tool that streamlines the creation of visually appealing content for social media. It offers a wide range of templates and design elements, making it ideal for creating consistent and brand-aligned visual content.

Canva's home page

Use Canva for:  

  • Designing visually appealing social media graphics 

  • Creating presentations, posters and other visual content 

  • Easy-to-use templates for quick design needs 

Not the best for:  

  • Complex graphic design tasks requiring professional software 

  • Animation or advanced video editing 

Free or paid?

It has a free version with essential features and paid plans for more advanced design capabilities.

Learn More: The 11 Best Social Media Management Tools in 2024

AI content marketing statistics for 2024

In 2024, AI's influence in content marketing will be more pronounced than ever, as highlighted in the B2B content marketing trends report by the Content Marketing Institute. This comprehensive study sheds light on the evolving role of AI in shaping strategies and tackling challenges in the marketing landscape.

Here are some critical AI statistics related to content marketing from the 2024 B2B content marketing trends report:

Massive utilization of generative AI tools, even in 2024

72% of B2B marketers use generative AI tools to speed up content creation. 51% of marketers use these tools for brainstorming topics, 45% for researching headlines and keywords, and another 45% for drafting content.

A graph representing the percentage of B2B marketers who use generative AI for various content tasks.

Source

Focus on different types of content for better SEO

31% of marketers are now prioritizing user intent and answering queries. In addition, 27% are focusing on creating thought leadership content, and 22% are producing more conversational content in order to boost SEO.

A graph representing the percentage of B2B marketers who think their organization will increase investment in the following

Source

The adoption of AI is not without challenges

The hesitation to adopt generative AI tools in content marketing primarily arises from concerns about accuracy, with 36% of marketers expressing concerns. Additionally, a significant 27% point to a need for proper training and a general misunderstanding of these tools as significant obstacles to adoption.

The future of AI is bright in content marketing

The report also foresees AI continuing to be a central topic in content marketing, significantly influencing content creation processes.

Content marketing mistakes made with AI

Integrating AI into content marketing is becoming increasingly popular, but it's not without its challenges. Although AI speeds up content creation and brings efficiency, it's important to know its limits. Being aware of these challenges helps in combining AI with human skills to create a better content strategy.

Here are some of the main challenges when using AI for content marketing: 

Struggle with nuance and human touch

AI can produce technically accurate content but often lacks the subtleties that give writing a human touch. This includes understanding nuances, tone and style. Lack of human touch can even affect the content's ability to connect and engage with the audience. For example, an AI-generated article about a product might provide correct information but may fail to capture a persuasive and engaging tone for the readers.

Brand voice customization challenges

While AI tools are getting better at integrating a brand's voice and tone, they still struggle with delivering the level of personalized messaging that human writing offers. This can result in AI-generated content feeling somewhat one-size-fits-all or generic. 

Issues with contextual relevance and understanding

AI tools sometimes fail to understand the context in which certain terms are used, leading to content that, while factually correct, may not make sense in the given context. While AI might produce technically accurate content, it can sometimes be contextually inappropriate or misleading. For example, if the AI doesn't recognize the difference between the various connotations or meanings of a word, it could misuse it in a sentence, leading to content that seems out of place or confusing.

Wrapping up

Now that you've seen how AI can supercharge your content marketing, it's clear that the possibilities are endless. These AI tools offer a world of creative opportunities.

As a modern content marketer, your job is to use AI to create high-quality, catchy content in all forms, whether it's long-form articles or social media posts. In addition to that, your focus should be on finding the right AI tools that fit your content needs and give you more control over your important marketing projects.

Tools like Sprinklr AI+ are designed to help you generate creative content ideas and make your marketing campaigns run smoother. They also simplify the creation of different content for social media and other platforms by utilizing customer insights and market data.

But remember, Sprinklr AI+ is just one of many AI solutions out there. It's important to choose one that aligns with your goals and simplifies content creation while driving traffic to your website and generating leads. Keep exploring and innovating with AI, and your content marketing efforts will reach new heights.

And if you feel you're ready to learn and experience firsthand how AI can transform your content marketing, give Sprinklr AI+ a try today.

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