“When you have data to back the crazy, the possibilities are endless.”
CX-WISE Podcast
See the Signals, Seize the Moment: CX Lessons for Global Brands from SAMY & Diageo
SUMMARY:
How can global brands turn infinite conversations into meaningful moments?
In this episode of CX-WISE, Nathan Bennett sits down with Nathan Townsend (SAMY, a leading global social-first agency) and Alberto Romano (Diageo) to explore how foresight, cultural insights, and social intelligence power moment-driven marketing.
From Diageo’s global trends framework to SAMY’s consumer-first mantra, discover:
- Why marketing runs on moments, not campaigns
- How to spot early signals and cultural shifts before they go mainstream
- Why data + intuition is the secret to creating brand experiences consumers love
- Practical advice for embedding foresight into CX strategy without losing brand heritage
Tune in for actionable insights on making brands matter in a fast-changing world.
Episode Highlights
Episode Insights
Articles
Customer Happiness: Proven Strategies to Delight and Retain Your Customers
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What Are AI Agents and Their Role in Modern Enterprises?
The 2025-26 workforce will blend humans with autonomous AI agents that plan, decide, and learn independently—far beyond today's assistive tools requiring constant direction. Here’s how to stay ahead of the curve.
Customer Experience Analytics: How to Analyze and Improve
In today's digital world, customers hold the power with alternatives just a tap away—making how your brand makes them feel at every interaction the true competitive advantage.
Customer Happiness: Proven Strategies to Delight and Retain Your Customers
Measuring customer happiness reveals how people feel about your brand during customer interactions—it's the emotional connection that turns buyers into loyal advocates. Here’s how.
What Are AI Agents and Their Role in Modern Enterprises?
The 2025-26 workforce will blend humans with autonomous AI agents that plan, decide, and learn independently—far beyond today's assistive tools requiring constant direction. Here’s how to stay ahead of the curve.
Customer Experience Analytics: How to Analyze and Improve
In today's digital world, customers hold the power with alternatives just a tap away—making how your brand makes them feel at every interaction the true competitive advantage.
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