Summary

Data and insights are the two key factors that drive superior CX in today’s times. 

Brandon Purcell, principal analyst & VP at Forrester explains the reasons why brands struggle to leverage AI to enhance their CX effectively.  

Watch the video to know how brands can: 

• Leverage AI to derive actionable insights from customer data 
• Overcome AI’s potential risks  
• Build the brand’s AI Quotient (AIQ) and the four dimensions of it