Summary

Sudhir Rajagoplan, Research Director at IDC, invites you to delve into the realm of GenAI innovations that are reshaping the future of customer interactions. A recent study by Bain & Company indicates a significant shift in consumer preferences, with over 50% of now prioritizing genuine, conversational engagements with brands.  
 
In this informative video, Rajagopalan breaks down four key GenAI innovations that are driving this shift towards a more conversational customer experience:

• Intelligent Automation 
• Conversational Engagement  
• Richer and deeper contextualization 
• GenAI-powered search 

 
Discover the future of customer engagement. Watch Now.