Summary

From marketing oracle to CX visionary, how will three colliding forces reshape customer experience forever? 

Join marketing futurist Shama Hyder, CEO of Zen Media and "Zen Master of Marketing," as she explores: 

• Why AI will create an "agent-to-agent" world where your personal assistant handles everything from emails to anniversary dinners and how this eliminates customer tolerance for friction at unprecedented speed. 
• The "dark social" revolution where customers consume publicly but share privately, making consumption the new engagement metric that changes how we measure CX success. 
• How five generations in the workplace (with Gen Z now outnumbering Baby Boomers) demands entirely new approaches to digitally native customer expectations. 
• Her Chase Business "Biz Mobile" campaign that prioritized customer growth over banking products and why removing the ATM was the key to success. 
• Why the more digital our world becomes, the more customers will crave analog experiences and even seek out friction for brands they truly love. 

Tune in to discover Shama's prediction that 80% of current CX work will disappear (making the remaining 20% crucial) and hear her framework for balancing customer insights with brand risk tolerance in an age where "soft skills" become your only competitive advantage.