“AI agents act intelligently with context, thanks to MCP”
Summary
In this episode of CX-WISE, Sprinklr's VP of AI Engineering, Yogin Patel, explores how MCP (Model, Context, Protocol) is revolutionizing the way enterprises deliver customer experience. Yogin breaks down complex AI infrastructure into relatable analogies for marketers and shares practical use cases that show MCP in action from telecom billing to personal finance and proactive service.
Whether you're a marketer, CX leader, or just AI-curious, this episode will make you rethink what’s possible with AI. Here are the highlights:
- Why MCP (Model, Context, Protocol) is the missing link between siloed systems and seamless CX
- How MCP empowers AI agents to act with real-time context, no prompt engineering required
- The shift from demos to dependable workflows and what it means for marketers and CX leaders
- How Sprinklr is building responsible, composable AI aligned to real business outcomes
- What the future holds: interconnected systems designed for both humans and AI agents
Tune in to hear Yogin’s take on the rise of MCP, how it’s reshaping customer journeys, and why brands that ignore this shift risk falling behind in the intelligence era.
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