Summary 

In this video, AT&T’s AVP of Social, Katie Riley, shares her vision for transforming customer experience from transactional to truly connected. By rallying cross-functional teams and building a strategic roadmap for social care, powered by Sprinklr, Katie is shifting the brand perception from “just a utility” to a trusted connector. 

Watch this video to learn: 

• Why CX needs strategic ownership across social, care, and MarTech 
• How Sprinklr helps unify teams around a customer-first vision 
• What it takes to move from utility to meaningful connection 

Tune in to see how Unified-CXM helps AT&T deliver a more human, engaging customer experience.