CONSUMER INTELLIGENCE PLATFORM

A consumer intelligence platform (CIP) is a software that provides extensive insights on your customers, competitors and market. It does this by analyzing data from various sources like social, web, digital interactions, surveys, and even offline interactions. 

For example, Sprinklr Insights is an AI-native consumer intelligence platform that unifies data from 30+ digital and social channels, 400K+ media sources and over a billion websites, powering business and brand-critical insights on a single platform. 

Any team that wants to understand their market, customer, or competitors will benefit from a consumer intelligence platform. Here’s how leading brands benefit from Sprinklr Insights, our AI-native CIP:  

1. Marketing: Segment, automate campaigns, and monitor 30+ channels. Dow Chemical identified 125K more valuable mentions using Sprinklr, gaining deeper insights into global markets.
2. Support: Spot issues and improve SLAs. Moen cut complaint response times by 18× in a year. 
3. Product: Prioritize features via consumer signals. Microsoft analyzed 8.6B mentions to double their project output. 
4. Retention: Spot churn drivers and deliver proactive support. boAt tracked 10K+ touchpoints and validated 6K+ claims in real time. 
5. Sales/Intel: Refine messaging via sentiment. Chick-fil-A relaunched a sauce after a 923% surge in mentions, flipping sentiment from 73% negative to 92% positive. 

When evaluating a customer intelligence platform, consider these five key factors:

1. Data coverage: Look for broad integrations like social, CRM, surveys, product and location reviews, etc. For example, Sprinklr Insights supports four key consumer intelligence workflows: Voice of the Customer, Brand Monitoring, Crisis Management, and Competitor Insights.
2. Identity resolution: Aim for unified profiles via integrations with CRMs, CDPs, and authentication workflows. Sprinklr offers OOTB audience reports, profile impersonation analysis, and LinkedIn/X (Twitter) audience studies.
3. Analytics and AI: Seek verticalized AI, predictive models, anomaly detection, and real-time dashboards. Sprinklr delivers 90%+ accurate and contextual insights using AI.
4. Activation: Look for workflow triggers, campaign tools, and API integrations to analyze and act from the same platform.
5. Scalability and ROI: Look for enterprise-grade architecture and data security, modular pricing, and ROI dashboards.

Yes, customer intelligence software does help with product innovation by capturing the voice of the customer along with market and competitor data.  

For example, a global electronics brand used Sprinklr Insights to bring real-time customer and competitor intelligence into R&D.  

It monitored multilingual conversations across the US, UK, India and Germany using Social Listening and Product Insights features. Sprinklr’s AI surfaced key themes and sentiment spikes.  

Auto-alerts on emerging competitor features spurred internal evaluations. Built-in dashboards helped teams act fast, amplifying popular features. 

Sprinklr Insights is an AI-native consumer intelligence platform that unifies data and workflows of four critical components of business intelligence — voice of the customer, competitor insights, brand monitoring, and crisis management — all in one platform.

• Since it's a unified platform, your team gets real-time consumer, competitor, and market intelligence from 30+ channels, which means that the data is ready for action at the source.
• Domain-specific and specialized AI transforms data into insights that you can use to make business decisions, grow your brand, and stay relentlessly customer-led.
• Using the unified customer overview, accurate and AI-driven data analysis, and actions you can natively take on the platform, you can transform your brand’s customer experience.

AI is at the core of Sprinklr’s consumer intelligence platform. Sprinklr AI+ is an advanced AI offering that brings the power of Generative AI within Sprinklr. You can use Sprinklr AI+ to create content such as social media captions, post ideas, in-post copy, headlines, and even blogs and newsletters.

You can use Sprinklr AI+ to get always-on assistance from Copilots, automate workflows, and inform decision-making across marketing service, social, and insights.

Sprinklr Insights supports 30+ social and digital channels, 400K+ media sources, and 1B+ websites and review sites — along with the ability to ingest owned data. Here’s a deep dive:  

• Social and media (owned, paid, and earned): X (formerly Twitter), Reddit, Instagram, VK, TikTok, Facebook, Twitch, Sina Weibo, Snapchat, Bluesky, YouTube 
• Editorial sources: Web (news, blogs), print, TV, radio 
• Forums and review sites: Online discussion boards, online feedback, Quora, Stack Exchange 
• Other sources: Podcasts, videos, classifieds, WordPress 
• FPDI or first-party data ingestion: Import messages and related custom data as an Excel file, and ingest and view the data in Sprinklr’s Social Listening module 

Learn in more detail about the data sources that you can analyze on Sprinklr Insights here.  

Yes. You can fully customize dashboards and reports on Sprinklr Insights’ Reporting Dashboards. You can add, arrange, and drill into widgets of your choice.  

In the custom reporting dashboards, you can set up custom widgets to pull from any data source (e.g., social, service, inbound analytics), define metrics/dimensions, set targets, and choose different visuals (line, bar, table, etc.). Once it is created, you can also choose to auto-refresh, share, or export these dashboards at predefined intervals. 

What sets Sprinklr apart is its AI-native, Unified-CXM architecture, as all four product suites — Service, Social, Marketing, and Insights — are built on the same codebase, data, AI, and orchestration layers.

So, whether you're launching a campaign, delivering customer service, or analyzing sentiment, it all runs on a unified, real-time source of truth across 30+ channels — no data transfers or conflicting models.

This unified design also allows Sprinklr AI to process 450M+ data points and make over 10B predictions daily — surfacing insights, detecting root causes, and suggesting next-best actions without switching platforms.

For you, this means unmatched visibility and AI that informs, recommends, and simplifies decisions across every customer touchpoint, not just within isolated workflows.